The bygone two decades have seen fast and persistent growth in the usage of digital technologies. These novelties in digitized technologies have the ability to have an optimistic influence on health. Digital technologies are emerging as an indispensable source for approaching health and solving medical issues. The enlargement and dissemination of ICTs are having a wider influence on contemporary life as well as health institution. Online health literacy (OHL) has many aspects, including the ability to read, comprehend, and transfer important health-related information to solve some health-related issues by using digital resources (Juvalta et al., 2020). OHL is crucial to numerous health systems, containing quality, care, cost-effectiveness, and patients’ indulgence in health decisions (Dale et al., 2020).

Similar to several other countries in the world, Pakistan had also made certain exertions to promote OHL but still fronting certain barricades in this regard. According to the Constitution of Pakistan, it is the rudimentary right of every resident to enjoy equivalent health amenities. OHL can reinforce the health establishment in Pakistan (Ali et al., 2019), but still, there are certain barricades, e.g., dearth of traditional knowledge (read and write) (Saeed et al., 2018), availability and approachability of ICT properties (Aldahmash et al., 2019), and procedural supervision relating OHL (Ahmed et al., 2018), etc. Individual and structural level exertions are obligatory for their effective execution. A major footstep relating OHL in Pakistan was the launching of the electronic Health Association of Pakistan (eHAP) in 2009. The major goal of eHAP was to trace out diverse barricades in the execution of OHL in Pakistan. The eHAP portrayed that promoting educational level can expand the using level of OHL among patients as well as general members of society (Latif et al., 2016). The contemporary research is a determination to discover the connection between the education level and OHL level among the educated youth of universities.

Online health literacy is an addition to health literacy and practices a similar definition but in the background of technology. Technology solutions have the ability to both promote as well as hinder health knowledge (Eneanya et al., 2016). Knowledge to manipulate the technological devices promotes online health literacy, and a dearth of information results in a barrier to OHL (Rathnayake et al., 2019). According to Norman et al., (2006), ehealth literacy is connected with certain varieties of education, e.g., traditional education (potential to read and write), health education, scientific knowledge (aptitude of using scientifically grounded notions), media, and computer literateness.

Dynamic, health-literate patients can go online and attain up-to-date information on refined technological modernizations relating to health and can demand for latest treatment. Scientific studies have found a vibrant association between education and health literacy (Eneanya et al., 2016; Jordan et al., 2019). Education is indispensable for a flourishing society. It not only provides the grounds for effective involvement in our morality and economy but also a vital element for the promotion of OHL (Qureshi et al., 2014; Lahtiranta et al., 2018). Patients with a lower level of formal education are far away from the OHL tools, so they are deprived of the benefits of the latest advancements of medical sciences. Modern studies on understanding health inequalities across education groups propose that technological evolution in health institutions will worsen disparities over the period of time (Park et al., 2016). And such disproportions will be bigger for older, sicker, and more susceptible patients (Lopez et al., 2016).

The ICT revolution has made gigantic changes into the health industry in the past decades through hundreds of webs, android apps, and health caring devices. However, such technology resulted into increased disparities among the literates and illiterates (Lopez et al., 2016). It is evident that individuals with a lack of knowledge could not get the advantage of technological advancements. Recent researches have proven the positive association between education and health. The research of Jordan et al., 2019 had shown that a number of school years had a relationship with health literacy.

While keeping in mind the contextual background, the contemporary study intended to probe the association between educational level and online health literacy. The previous studies were primarily interested in calculating the difference between the literate and non-literate respondents’ views relating to health literacy. The present research made focused only to educated ones, but their educational level was varying (BS, MPhil, PhD). The prime objective of the recent research was to estimate, even if, educational level was associated with OHL or not? The research hypothesized that educational level had an influence upon (1) practicing level and (2) competence level in online health literacy. The first hypothesis (Ho) stated that the three diverse educational levels (BS, MPhil, PhD) have a similar distribution for practicing level in online health literacy. In the same manner, the second hypothesis (Ho) assumed that the three diverse educational levels have the same distributions for practicing level in OHL.

Participants

The survey was conducted at four universities of Lahore, specializing in fields of technology, veterinary sciences, medical, and multidisciplinary. The sampling strategy used in this study was convenient sampling and voluntary. The participation were ensured anonymity and confidentially. Written consent of the participants also taken”. The participants were a student of BS, MPhil and PhD.

Measures

The study was comprised of one independent (educational level) and two dependent (practicing level in OHL, and competence level in OHL) variables. The response for the dependent variable (DV) was measured through different indicators. Practicing level and competence level in OHL were calculated by using a scale of 6 items for each, and the rating of responses for practicing and competence was measured through the Likert scale. During routine university activities, the respondents completed a self-administered questionnaire that included questions relating to practicing level and competence level in OHL. Confirmatory Factor Analysis (CFA) observed the validity of scale/factors items of the questionnaire. CFA declared that the factors were consistent with researchers’ understanding of the nature of that factor. Then, the Value of Cronbach's Alpha (? > 0.7) showed the tau-equivalent reliability of the instrument.

Study Setting

A prospective and cross-sectional investigation was conducted in Lahore, Pakistan. The research population (16 Higher Education Commission recognized private and state universities) was heterogeneous in characteristics, including four major strata (i.e., technology universities, medical universities, veterinary sciences universities, and multidisciplinary universities). A stratified 4-stage cluster sample design (Random) was used. From the total strength of 16, HEC acknowledged universities of Lahore (N=89648), Research Advisor Table (RAT) 2006 (considering, 95 % confidence interval and 2.5 % margin of error) helped out in specifying the sample size (n=1512). The proportionate allotment formula determined the magnitude of the sample from each university. The formula is mentioned below: ni =n(Ni/N)

While:

ni= Magnitude of sample for each category, n = sample size, Ni= Magnitude (Stratum), N= Total Population

Sample proportionate allocation

The data gathered through the survey method was not normally distributed (Lilliefors Significance correction). Considering the study targets and statistical data suppositions, the Kruskal-Wallis H test (non-parametric Statistics) was employed to estimate the association between categorized independent variables (IV) and continuous dependent variables (DV). Further, to observe the difference in the groups of IV, during their effect upon DV, the Dunn test was employed. For such purpose value of chi-square was divided by? . Then, Mann-Whitney U test calculated the significance difference among the groups of IV through SPSS.

Inferential Statistics

Statistics depicted in table 2 are revealing the socio-demographic characteristics of university students (n=1512). From the view point of educational level, the majority of the respondents (48.29%) were studying in BS class, while 44.9 % were in MPhil, and only 6.81% were in Ph.D. class. Types of educational institutions were categorized into four major strata. Statistics in the table illustrate that the majority of the respondents (83.92%) were from multidisciplinary universities (as this category included 12 universities), 10.38% were from technology universities, and the remaining 5.7% were studying in medical and veterinary sciences universities.

Participants Characteristics

Data in table 3 described the influence of categorized IV (educational level) on DV (practicing level in OHL). I had three diverse strata, i.e., MA, MPhil, and Ph.D., while DV was continuous. The objective was to note, even if diverse educational levels had any influence upon the practicing level in OHL (DV) or not? The distance in the means ranking (622 to 772) portrayed that all three categories of IV were differently affecting the DV. The P. value (.0041) excluded the null hypothesis and specified that students belonging to diverse educational levels (IV) had a diverse practicing level in OHL (DV). Then, the Dunn test (0.29) value was calculated (by dividing ?2 value to?n) to quantify the magnitude of the effect of IV (educational level) on DV (practicing level in OHL) on the dependent variable. The Dunn test value (0.29) pointed out that IV had a medium-size effect on the DV.

The current research made an exertion to explore the association between the educational divide and the digital divide. While taking into consideration the functionality of online health literacy, the contemporary study made efforts to investigate diverse factors associated with practicing level and competence level in online health literacy (OHL) among the educated youth of universities in Lahore. The research assumed that students belonging to diverse educational levels (IV) had diverse (1) practicing level and (2) competence levels in OHL. Students of BS, MPhil, and PhD, of 16 diverse universities were focused on the quantitative survey.

The findings were statistically induced through different statistical tests. The findings explored that students of diverse educational levels had diverse practicing levels in online health literacy (OHL). The findings clarified that students of BS and Ph.D. were significantly dissimilar to each other in practicing level in OHL. Likewise, MPhil and Ph.D. students were also significantly dissimilar to each other in OHL practicing level. The judgments are quite rational and balanced, as students of different educational levels have different tendencies towards the usage of ICTs (Saeed et al., 2018). The erstwhile studies had also concluded that a number of school years were associated with the usage of ehealth literacy (Kutcher et al., 2015). The research of Cherid et al., (2020) had also pointed out that knowledge to operate high-tech devices endorses health literacy, and a dearth of knowledge results in a barrier to health literacy. The detailed review of the literature makes it evident that the findings are rational and having accordance with the established narrations of the previous studies (Hanik et al., 2011; Aldahmash et al., 2019). The variation among practicing a level of OHL was also observed among low literate and high literate individuals (Mcinnes et al., 2011).

In accordance with former studies, the study also found that competence in OHL was dissimilar among students of diverse levels of education. (Kozma et al., 2014; Ansari et al., 2012). The statistics portrayed that MPhil and PhD students were significantly dissimilar to each other in their competence level in OHL. The findings are logical and have a resemblance with the previous research that educational level was associated with OHL expertise.

The findings of the second hypothesis also validate the findings of the first hypothesis, as it seems a matter of commonsense that increased practicing level is associated with increased competence level. The findings of the current research have accordance with previous ones, still, the study filled certain methodological gaps of literature. The study included highly educated youth of higher institutions to obtain a detailed and mature outlook of the topic. The study is unique in the sense that a large number of respondents (n=1512) were studied, and both publicly-owned and privately-owned institutions were focused. The scope of the research has gone beyond the existing literature as the study had focused on respondents of both genders, from diverse nature educational institutions.

Further, the existing research has noteworthy health policy suggestions. As health knowledge is positively associated with health improvement, so the outcomes of the contemporary study will be helpful for health policymakers by suggesting different determinants of health knowledge. As the upcoming health structure will be reliant on technology and internet portal health services, the narrow knowledge of ehealth amenities can be costly for patients in the future. Therefore, structural level exertions are desirable to enlarge the notion of online health literacy, and the institutions should refine the skills of individuals in this regard.

The contemporary study established the view point that there is an association between educational level and online health literacy. The results depicted that students of diverse educational levels were having diverse practicing levels and competence levels in online health literacy (OHL). The study suggested that level of OHL can be promoted through educational level. This study has strong repercussions for health policymakers, however, the study has also certain limitations e.g. (1) results can only be generalized to the highly educated segment of society, (2) the sample represented only one city (Lahore), and (3) the study excluded school, colleges, hospitals and general members of society etc. Therefore, future researchers are advised to reduce the effect of these limitations in their researches.