Issue voting is the theory of voting behavior which emphasizes that issues play an important role
in making electoral decisions by the electorate in general elections. Issues of public importance
are incorporated in party manifestoes and electoral campaigns so that to attract the masses and to stand victorious
in elections. This article provides empirical evidence during 2002-2013 that how issue voting has played its
dominant role in Khyber Pakhtunkhwa? The study assumes that issue voting is a dominant factor in describing
electoral patterns in KP. The period 2002-2013 covers three general
elections including 2002, 2008 and 2013. In all these elections issue voting
has been operated in the form of various issues. It will highlight all those
issues which have been used in the form of issue voting during 2002-2013
period. Data have been collected through a questionnaire and have been
analyzed with the help of SPSS software version 22 by applying descriptive
and inferential statistics.
1-Farman Ullah Assistant Professor,Pakistan Study Centre, University of Peshawar, KP, Pakistan.2-Fakhrul Islam Professor and Director, Pakistan Study Centre, University of Peshawar, KP, Pakistan.