ARTICLE

EFFECTS OF MEDIA EXPOSURE ON THE POLITICAL POLARIZATION PATTERNS OF STUDENTS IN PAKISTAN

38 Pages : 292-298

http://dx.doi.org/10.31703/gssr.2019(IV-III).38      10.31703/gssr.2019(IV-III).38      Published : Sep 2019

Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan

    Political polarization remains central to the political behavior scholarship. In this study, political polarization patterns among the youth of Pakistan with reference to selective exposure approaches of media were examined. Survey from 420 students of Pakistan public sector universities was conducted. It was found that selective exposure to media is still strong in Pakistan, however diverse exposure is also being witnessed in Pakistan. Now the people are also diverting towards diverse exposure. Consequently, political polarization among the university students of Pakistan is still strong. Findings imply that media in Pakistan is playing an important role in strengthening the democracy in Pakistan. Furthermore, it is also concluded that media played a key role to determine voters’ choice during Elections-2013 in Pakistan.

    (1) Muhammad Zahid Bilal
    Assistant Professor, Department of Communication Studies,University of Okara, Punjab, Pakistan.
    (2) Arshad Ali
    Assistant Professor, Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
    (3) Sami Ullah
    Assistant Professor, Department of Economics,University of Gujrat, Punjab, Pakistan.
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Cite this article

    APA : Bilal, M. Z., Ali, A., & Ullah, S. (2019). Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan. Global Social Sciences Review, IV(III), 292-298. https://doi.org/10.31703/gssr.2019(IV-III).38
    CHICAGO : Bilal, Muhammad Zahid, Arshad Ali, and Sami Ullah. 2019. "Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan." Global Social Sciences Review, IV (III): 292-298 doi: 10.31703/gssr.2019(IV-III).38
    HARVARD : BILAL, M. Z., ALI, A. & ULLAH, S. 2019. Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan. Global Social Sciences Review, IV, 292-298.
    MHRA : Bilal, Muhammad Zahid, Arshad Ali, and Sami Ullah. 2019. "Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan." Global Social Sciences Review, IV: 292-298
    MLA : Bilal, Muhammad Zahid, Arshad Ali, and Sami Ullah. "Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan." Global Social Sciences Review, IV.III (2019): 292-298 Print.
    OXFORD : Bilal, Muhammad Zahid, Ali, Arshad, and Ullah, Sami (2019), "Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan", Global Social Sciences Review, IV (III), 292-298
    TURABIAN : Bilal, Muhammad Zahid, Arshad Ali, and Sami Ullah. "Effects of Media Exposure on the Political Polarization Patterns of Students in Pakistan." Global Social Sciences Review IV, no. III (2019): 292-298. https://doi.org/10.31703/gssr.2019(IV-III).38