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EXPLORING THE RHETORIC OF DECEIT IN CYBER MARKETING FOR EDUCATION

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45 Pages : 350-359

http://dx.doi.org/10.31703/gssr.2019(IV-IV).45      10.31703/gssr.2019(IV-IV).45      Published : Dec 2019

Exploring the Rhetoric of Deceit in Cyber Marketing for Education

Abstract

    Current article aims to investigate the rhetoric used in one of the biggest scams in the history of online education known as the "AXACT scandal". The key purpose is to unfold the real situation by finding the strategies used for deception and to identify the fallacious tactics that stay hidden from the eyes of the website audiences. The research has not only attempted to recognize the rhetorical situation but also looks into the techniques of persuasion (logos, pathos and ethos) that were used in making the advertising claims. Further, the logical fallacies associated with the rhetorical appeals have been identified. The article finds that the deceptive rhetoric has been used in a number of ways in order to make the content persuasive. Moreover, there are a number of fallacious appeals that have been used to make the claims look attractive to the website visitors.

    (1) Rabiah Rustam
    Assistant Professor,Department of Humanities,COMSATS, Abbottabad Campus, Pakistan.
    (2) Akbar Ali
    Assistant Professor, Department of English,FATA University, Kohat, KP, Pakistan.
    (3) Muhammad Imran
    Lecurer,Department of English,FATA University, Kohat, KP, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Rustam, Rabiah, Akbar Ali, and Muhammad Imran. 2019. "Exploring the Rhetoric of Deceit in Cyber Marketing for Education." Global Social Sciences Review, IV (IV): 350-359 doi: 10.31703/gssr.2019(IV-IV).45

HARVARD

    HARVARD : RUSTAM, R., ALI, A. & IMRAN, M. 2019. Exploring the Rhetoric of Deceit in Cyber Marketing for Education. Global Social Sciences Review, IV, 350-359.

MHRA

    MHRA : Rustam, Rabiah, Akbar Ali, and Muhammad Imran. 2019. "Exploring the Rhetoric of Deceit in Cyber Marketing for Education." Global Social Sciences Review, IV: 350-359

MLA

    MLA : Rustam, Rabiah, Akbar Ali, and Muhammad Imran. "Exploring the Rhetoric of Deceit in Cyber Marketing for Education." Global Social Sciences Review, IV.IV (2019): 350-359 Print.

OXFORD

    OXFORD : Rustam, Rabiah, Ali, Akbar, and Imran, Muhammad (2019), "Exploring the Rhetoric of Deceit in Cyber Marketing for Education", Global Social Sciences Review, IV (IV), 350-359

TURABIAN

    TURABIAN : Rustam, Rabiah, Akbar Ali, and Muhammad Imran. "Exploring the Rhetoric of Deceit in Cyber Marketing for Education." Global Social Sciences Review IV, no. IV (2019): 350-359. https://doi.org/10.31703/gssr.2019(IV-IV).45