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COMPARATIVE STUDY OF COMPETITORS LEAD TO BRANDS SWITCHING IN PAKISTAN A CASE STUDY OF HYDERABAD

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58 Pages : 572-580

http://dx.doi.org/10.31703/gssr.2021(VI-I).58      10.31703/gssr.2021(VI-I).58      Published : Mar 2021

Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad

Abstract

    This research aims to examine why consumers' brand switching behaviour happened, understand the critical factors behind brand switching in Hyderabad city, and illustrate the variables that significantly affect customer engagement in fashion clothing. Using a questionnaire, a survey was done with a public audience that included both men and females. A total of 199 people completed the survey. The outcome shows that just one independent variable has been validated following the hypothesis.The analysis did not approve the other four variables: brand image,attachment, word of mouth, and environmental effect. The current study proves that comparative advertisement plays a vital role in brand switching.

    (1) Sanam Bhutto
    Department of Textile Design, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan.
    (2) Raj Kumar
    Department of Textile Design, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan.
    (3) Hina Marvi
    Department of Architecture and Planning, Shaheed Allah Buksh University of Art, Design and Heritages, Jamshoro, Sindh, Pakistan.
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Cite this article

APA

    APA : Bhutto, S., Kumar, R., & Marvi, H. (2021). Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad. Global Social Sciences Review, VI(I), 572-580. https://doi.org/10.31703/gssr.2021(VI-I).58

CHICAGO

    CHICAGO : Bhutto, Sanam, Raj Kumar, and Hina Marvi. 2021. "Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad." Global Social Sciences Review, VI (I): 572-580 doi: 10.31703/gssr.2021(VI-I).58

HARVARD

    HARVARD : BHUTTO, S., KUMAR, R. & MARVI, H. 2021. Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad. Global Social Sciences Review, VI, 572-580.

MHRA

    MHRA : Bhutto, Sanam, Raj Kumar, and Hina Marvi. 2021. "Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad." Global Social Sciences Review, VI: 572-580

MLA

    MLA : Bhutto, Sanam, Raj Kumar, and Hina Marvi. "Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad." Global Social Sciences Review, VI.I (2021): 572-580 Print.

OXFORD

    OXFORD : Bhutto, Sanam, Kumar, Raj, and Marvi, Hina (2021), "Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad", Global Social Sciences Review, VI (I), 572-580

TURABIAN

    TURABIAN : Bhutto, Sanam, Raj Kumar, and Hina Marvi. "Comparative Study of Competitors Lead to Brands Switching in Pakistan: A Case Study of Hyderabad." Global Social Sciences Review VI, no. I (2021): 572-580. https://doi.org/10.31703/gssr.2021(VI-I).58