‘Dynamic resource-based view’ is the major inspiration for this study, which signifies the changes in paths & patterns of the evolution in organizational capabilities during its LCS. Using the Dickinson’s (2011) firm’s LCS, the study determined diverse behavior of traditionally established explanatory variables across stages. For the purpose of analysis GMM model has been used, the study conducted a comparative analysis of developed and emerging markets in Asia. The results showed higher COE capital during introduction and decline stages in emerging markets implying trade-off theory and dynamic resource-based view. Study denies association between COE capital and market-to-book value in developed markets in line with market timing theory Its concluded that COE’s explanatory factors evolve across markets and firm’s LCS the explanatory power of the general model is much higher when the study included LCS in its main model justifying resource-based view.