These factors contain a variety of intangible socio-psychological motivations that represent an individual's intrinsic desires and push consumers towards certain behavior patterns that are goal-driven.On the other hand, "pull" factors, which are connected to the athlete, allude to the many diverse elements of a football game. It is very necessary to have a better knowledge of the push–pull interaction for players to be able to play in a way that will fulfill the expectations of coaches who have varying demands. The qualitative method was used to gather the information from the participants. The push-and-pull coaching philosophy was found to be most closely related to the tactical and technical aspects of the game, according to the findings of the analysis. Instead of functioning as a clear guide to examine and support each coach's particular practice, coaching philosophy served instead as a signifier in power relations, which allowed it to rationalize coaching practices.