SEARCH ARTICLE

07 Pages : 59-69

http://dx.doi.org/10.31703/gssr.2022(VII-I).07      10.31703/gssr.2022(VII-I).07      Published : Mar 2022

Learning goes Digital: Impact of WhatsApp Discussion Groups on Academic Performance of University Students in Lahore

    he use of mobile phones, in this era of technology, is considered to be an innovative (Quick learning resource) learning method in the field of education. The way technological advancement is playing its role to boost up the effectiveness of different education-based activities around the globe is also worth considering. This study, therefore, aims to explore the impact of different Discussion Groups over academic performance of the students. The fundamental objectives of the study are to examine the trends of using WhatsApp discussion groups among students, and to analyze the impact of its usage on their academic performance. Population of the study is comprised of the students enrolled in different universities of Lahore. These universities are further divided into two strata i.e. Private-sector universities and Public-sector universities (1-public and 1-private). Students from these universities are then selected using convenience sampling on second level. Similarly, survey method has been used to collect the data from sample of 200 students i.e. 100students from each university both male and female i.e. 50/50 male and female from each university.

    WhatsApp, Discussion Groups, Quick Learning, Digital Media, and Knowledge Sharing
    (1) Sadaf Zahra
    Lecturer, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
    (2) Zaheer-Ud-Din Babar
    Lecturer, Department of Mass Communication, National University of Modern Languages, Lahore, Punjab, Pakistan.
    (3) Syed Wasay Ali
    Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.