The research analyzes digital literacy effects on Global South media audience behavior through an assessment of digital tools and proficiency levels on platform interactions. The 21st-century media environment underwent a substantial transformation due to digital technology advancements but this change still affects people differently. Countries in Africa, Latin America, and parts of Asia face unique challenges due to limited technology access, high data costs, and low digital literacy levels. This research centers on Kenya together with India and Brazil as its subject area through which investigators conducted interviews and distributed questionnaires to 600 participants. Observations demonstrate that people with advanced digital competency tend to activate social networking sites (SNS) with internet service and contrastingly inexperienced users depend on conventional media tools such as television and radio. The findings demonstrate how Global South countries need improved digital resources and awareness as a solution to close their digital divide.

To begin with, I examine media portrayal of climate change across the Global South, and in particular three countries; Pakistan, Nigeria and Brazil. It probes the description and rousing of climate change in news media, and the information of how environment-related news is filtered by the national and regional context. In this study, the patterns of narratives of climate change, role of the segments of the government and international actors, and the control of global media, are considered using a content analysis approach to news coverage of these countries. Further to that, the study also looks deeply into the perception of people regarding the credibility of climate change news and the impacts of fake news on making public opinion on the same. The findings also provide clues into how countries which are typically disproportionally affected by the impacts of climate change portray such impacts.