This study discusses the effect of greenwash and green confusion on purchase intention and determines the moderation effect of information and knowledge. The study is quantitative, so the researcher collected data from the university staff and faculty members regarding fast foods. This research study used the statistical package for social sciences to commence a quantitative study. The data was collected from 201 participants from the said population. The results assure that there is a negative relationship between greenwash and green confusion with purchasing intention. Therefore, the current study recommends that businesses reduce their greenwashing practices by not just claiming their "greenness" but also demonstrating the proof of their green products to avoid risk and customer misunderstanding. The result of the study confirmed that information and knowledge moderate the relationship between greenwash and green confusion with purchase intention. Furthermore, the companies will provide the committed environment with clear information. The study tries to fill the gap and improve the information and knowledge regarding fast food to the customer, which will improve the intention of the customers.

This research study explores the relationship between green marketing strategies and Pakistani consumers' green buying intentions (GBI), with a focus on the moderating effect of greenwashing. Data was collected quantitatively from 60 participants, covering a variety of different attributes such as age, income level, occupation, and education. The results showed that green pricing strategies have less effect on GBI than green product, place, and promotional initiatives. Altogether the paper highlights that greenwashing has a negative moderating effect on the association between green marketing strategies and GBI, demonstrating that consumers' perception of false environmental promises may hinder marketing endeavors.