Multinational and local food manufacturing is one of the fastest-growing industries around the global food markets. The current study aimed to explore the improvement framework of both multinational and national food manufacturing companies of Pakistan. This present qualitative study employed a phenomenological research design to explore the phenomena in-depth. The interview protocol was developed to collect the data. A convenient sampling technique was used to draw a sample of the study where three respondents were selected from multinational and three from local manufacturers. Data were qualitatively analyzed to identify significant themes. The key finding of the study was that the multinational companies engaged in food manufacturing and catering services in Pakistan are having a comparatively better management system. The current study also revealed that local organizations still need an update in their system as their efforts are not up to the mark. The study further recommends that there is a dire need to update customer response management system at national level organizations.