Present scholarship targets to examine the robustness of EVA in Pakistan and information content while controlling prior research ignored firm-specific factors towards excess stock returns. The design of this research used panel data analysis whereby relevant, incremental information content and event analysis of EVA and conventional accounting performance measure via share prices is done by employing nested panel data analysis for 70 non-financial PSX listed companies from 13 industries for a study period of 2006-2015. Against prior research, EVA doesn’t add to the incremental information content of the model. Moreover asymmetric results were revealed using nested and separate regression analysis. This study is aimed to benefit stakeholders in the context of prudent investment choice. This study identifies ROA as the most important financial performance metric for local investor’s decision making. However firm-specific characteristics like financial leverage, liquidity, and firm size also play a pivotal role.

The macroeconomic version of the APT is of great significance in examining the return on assets. It analyzes the estimated security return with reference to various macroeconomic variables. Despite availability of research studies related to the developed and emerging stock markets of the world, still a research gap exists for exploring the frontier markets like equity market of Pakistan. The study examines the long and short term impact of macroeconomic variables on the KSE 100 index for the period of July 1996 - June 2015. Cointegration technique and VECM models have been applied. Among these variables, GDP, inflation, exchange rate, unemployment rate, labor force cost and stock market of US were found significant for explanation of effects on return of stock market of Pakistan. The study findings have potential implications for both policymakers and investors pertaining to macroeconomic factors and stock market volatility.