Electoral symbols have a significant role in electoral campaigns. Political parties used stamps to propagate their political stance and to organize political behavior around their programs. The political symbolism demonstrates different meanings to different people due to their socio-political orientations.Some political parties tried to use electoral symbols more proactively than others. These multi-layered meanings led to the articulate political interests of social groups. There are many questions unanswered regarding the impact and use of the political symbol. Can election symbols influence particular areas more than the rest of the country? Does electoral symbol matter in electoral victory? This paper is an attempt to explore the politics and use of symbols in electoral politics. In the electoral politics of Pakistan, the study of electoral symbols is unique due to its multiple uses in highly polarized electoral contexts. The study concludes that political parties use electoral symbols tactfully to maximize their vote bank. A qualitative approach has been used to investigate a core question

Of personality theories, one of the major traits is introversion which makes people self-oriented. Introverts are more focused on their emotions, thoughts and moods. The present paper examines the reflection of Jung’s concept of personality theory in the poetry of John Keats and Faiz Ahmad Faiz; the major romantic poets of two diverse literary traditions. Both poets are primarily concerned with the feelings and sentiments of self; their works, thereby, manifest their personal life and emotional status. Carl Jung, the significant contributor to the field of psychology, distributes the human personality into two spheres i.e. ‘Introvert’ and ‘Extrovert’. Each type of human personality is further divided into four functions such as ‘thinking’, ‘feeling’, ‘sensation’ and ‘intuition’. The focus of this study is on the three functions of Introvert i.e. ‘thinking’, ‘feeling’ and ‘sensation’. By means of objects of beauty which are expressed through signs and symbols. Both poets construct a similar world of imagination.

Metaphors may produce desired sensations because of figurative metaphoric connections, and they can speed up the processing of complicated or abstract material. As a result, a growing body of advertising research has focused on this topic in recent decades.This study provides a review of metaphoric research in the marketing literature, explains why metaphoric advertising is important for achieving key advertising objectives and points out critical research gaps in the existing literature. Marketers often use metaphors in their persuasive discussions with customers, and they suggest that a product, brand, service, or company propagate a distinct concept. Marketers accomplish a variety of goals,including gaining customers' attention, engraving imagery, highlighting comparisons, suggesting a bond between an idea and product, explaining a complicated or technical product, and affecting the opinions and thoughts of consumers. Advertisers would benefit from understanding how people process metaphors, if consumers understand metaphors employed in marketing.