Journey Metaphors are among the most pervasive source domains
used both in daily life and in political discourse as they follow a clearcut source-path-goal schema where the direction is a fundamental element. The crossdomain mapping between source and target domains is a means of gaining insight into
the cognitive activity of the speaker. Metaphors of the journey are widely used in the
political discourse generated by Imran Khan with special emphasis upon direction.
Metaphorical expressions identified from speeches of
Imran in both English and Urdu language have been
analyzed using the Critical Metaphor Analysis approach
given by Charteris-Black (2005) where linguistic
metaphors have been interpreted semantically,
pragmatically and in cognition to generate conceptual
metaphors. Khan’s obsession with direction activates the
PAKISTAN IS OFF TRACK conceptual metaphor
necessitating a journey of change under his leadership.
He highlights the failures of others to evoke images of a
destructive past from which freedom becomes essential.
1-Lubna Umar Lecturer, Department of English Language and Applied Linguistics,Allama Iqbal Open University, Islamabad.2-Umaima Kamran Assistant Professor, Department of Linguistics, Quaid-I-Azam University Islamabad, Pakistan.3-Zubair Khan Lecturer, Department of English, University of Science & Technology Bannu, KP, Pakistan.
Direction Metaphors, Journey Metaphors, Conceptual Metaphors, Political Discourse.