ARTICLE

ANALYZING THE MEDIA FRAMING OF POLIO DISEASE ERADICATION CAMPAIGNS IN PAKISTAN

10 Pages : 122-131

http://dx.doi.org/10.31703/gssr.2025(X-II).10      10.31703/gssr.2025(X-II).10      Published : Jun 2025

Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan

    The current research undertaken investigates the framing strategies used by significant media outlets while reporting polio eradication campaigns in Pakistan. The research encompasses reporting of polio-related news between January and December 2022. This study assesses media narratives from four prominent outlets Dawn, Geo News, Express News, and ARY News. The study will apply the framing functions theory enunciated by Entman that divides a piece of news into definition, diagnosis, cause and effect, and recommendations. Study shows that Dawn notably is prioritizing problem definition and ARY showing a more balanced distribution across all four frames. Analysis suggests that emphasis must be laid on the role of media in shaping public debate around polio, especially within high-risk districts. The study contributes to the dialogue on health communication and highlights the necessity of strategic media engagement to support public health initiatives in Pakistan by informing these framing dynamics.

    (1) Saqib Mughal
    PhD. Scholar, Department of Media Studies, Bahria University E-8 Campus Islamabad, Islamabad, Pakistan.
    (2) Farrukh Shahzad
    Associate Professor, Department of Media Studies, Bahria University E-8 Campus Islamabad, Islamabad, Pakistan.
    (3) Qamar Abbas
    Assistant Professor, Department of Media Studies, Bahria University E-8 Campus Islamabad, Islamabad, Pakistan.

Cite this article

    APA : Mughal, S., Shahzad, F., & Abbas, Q. (2025). Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan. Global Social Sciences Review, X(II), 122-131. https://doi.org/10.31703/gssr.2025(X-II).10
    CHICAGO : Mughal, Saqib, Farrukh Shahzad, and Qamar Abbas. 2025. "Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan." Global Social Sciences Review, X (II): 122-131 doi: 10.31703/gssr.2025(X-II).10
    HARVARD : MUGHAL, S., SHAHZAD, F. & ABBAS, Q. 2025. Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan. Global Social Sciences Review, X, 122-131.
    MHRA : Mughal, Saqib, Farrukh Shahzad, and Qamar Abbas. 2025. "Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan." Global Social Sciences Review, X: 122-131
    MLA : Mughal, Saqib, Farrukh Shahzad, and Qamar Abbas. "Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan." Global Social Sciences Review, X.II (2025): 122-131 Print.
    OXFORD : Mughal, Saqib, Shahzad, Farrukh, and Abbas, Qamar (2025), "Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan", Global Social Sciences Review, X (II), 122-131
    TURABIAN : Mughal, Saqib, Farrukh Shahzad, and Qamar Abbas. "Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan." Global Social Sciences Review X, no. II (2025): 122-131. https://doi.org/10.31703/gssr.2025(X-II).10