From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education
Neoliberalism is an economic theory, ideology and philosophy that encourages free market, and promotes individuality over collective success. Coupled with globalization, it promotes education as a commodity which can be bought and sold for individual’s benefit. Moreover, its dominance in the field of education is so pervasive that people accept neoliberal models of education significant for the progress. A rich scholarship is available on the impact of neoliberalism on education; however, a limited research has been carried out to explore English teachers’ perceptions regarding the influence of neoliberalism on education. Thus, this paper bridges the gap by adopting qualitative approach. Data is collected through semi-structured interviews. The findings suggest that neoliberalism has transformed education into a commodity, and English teachers function as managers responsible to sell this commodity to generate revenue for the universities. The paper highlights the significance of raising awareness of critical thinking to question business-oriented educational reforms.
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(1) Mehwish Haider
PhD Scholar, Department of English, National University of Modern Languages (NUML), Islamabad, Pakistan. Assistant Professor, Air University, Islamabad, Pakistan.
(2) Hazrat Umar
Associate Professor, Department of English Language Teaching, National University of Modern Languages (NUML), Islamabad, Pakistan.
Cite this article
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APA : Haider, M., & Umar, H. (2026). From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education. <i>Global Social Sciences Review, XI(II)</i>, 53-59. <a href='https://doi.org/10.31703/gssr.2026(XI-II).05'>https://doi.org/10.31703/gssr.2026(XI-II).05</a>
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CHICAGO : Haider, Mehwish, and Hazrat Umar. 2026. "From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education." <i>Global Social Sciences Review</i>, XI (II): 53-59 doi: 10.31703/gssr.2026(XI-II).05
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HARVARD : HAIDER, M. & UMAR, H. 2026. From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education. <i>Global Social Sciences Review</i>, XI, 53-59.
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MHRA : Haider, Mehwish, and Hazrat Umar. 2026. "From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education." <i>Global Social Sciences Review</i>, XI: 53-59
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MLA : Haider, Mehwish, and Hazrat Umar. "From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education." <i>Global Social Sciences Review</i>, XI.II (2026): 53-59 Print.
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OXFORD : Haider, Mehwish and Umar, Hazrat (2026), "From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education", <i>Global Social Sciences Review</i>, XI (II), 53-59
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TURABIAN : Haider, Mehwish, and Hazrat Umar. "From Knowledge to Commodity: English Teachers’ Perceptions of Marketized Higher Education." <i>Global Social Sciences Review</i> XI, no. II (2026): 53-59. <a href='https://doi.org/10.31703/gssr.2026(XI-II).05'>https://doi.org/10.31703/gssr.2026(XI-II).05</a>
