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PERSONAL BRANDING A STUDY ON THE EFFECTS OF SOCIABILITY AND CHARISMA ON PERCEIVED COMPETENCE AND AUTHENTICITY

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23 Pages : 230-243

http://dx.doi.org/10.31703/gssr.2022(VII-I).23      10.31703/gssr.2022(VII-I).23      Published : Mar 2022

Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity

Abstract

    Competition and complexity have increased many folds in professional arenas. The world is now becoming more integrated. However,the trend of personal success is gaining more importance in our lives. The process of Personal Branding is similar to Celebrity Branding. Professionals use it as a tool for creating an intended professional image and enhancing career success. There have been books and research on Personal Development,self-improvement, and personal management since 1960. However, Personal Branding is differentiated from regular branding practices as it focuses on personal strengths and talents. It helps the professionals to differentiate themselves from their competitors and achieve intended professional goals.Personal Branding is not synonymous with becoming famous or acquiring celebrity status. Instead, it focuses on building a reputation as a professional and creating a positive image for the relevant target audience.

    (1) Muhammad Rehan Zafar
    Lecturer, Department of International Relations, National University of Modern Languages, Rawalpindi, Punjab, Pakistan
    (2) Raja Muhammad Yasin Sultan
    Lecturer, Department of International Relations, National University of Modern Languages, Rawalpindi, Punjab, Pakistan
    (3) Adeel Shahzad
    Lecturer, National University of Modern Languages, Rawalpindi, Punjab, Pakistan
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Cite this article

APA

    APA : Zafar, M. R., Sultan, R. M. Y., & Shahzad, A. (2022). Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity. Global Social Sciences Review, VII(I), 230-243. https://doi.org/10.31703/gssr.2022(VII-I).23

CHICAGO

    CHICAGO : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. 2022. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review, VII (I): 230-243 doi: 10.31703/gssr.2022(VII-I).23

HARVARD

    HARVARD : ZAFAR, M. R., SULTAN, R. M. Y. & SHAHZAD, A. 2022. Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity. Global Social Sciences Review, VII, 230-243.

MHRA

    MHRA : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. 2022. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review, VII: 230-243

MLA

    MLA : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review, VII.I (2022): 230-243 Print.

OXFORD

    OXFORD : Zafar, Muhammad Rehan, Sultan, Raja Muhammad Yasin, and Shahzad, Adeel (2022), "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity", Global Social Sciences Review, VII (I), 230-243

TURABIAN

    TURABIAN : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review VII, no. I (2022): 230-243. https://doi.org/10.31703/gssr.2022(VII-I).23