POSITIVE DISCOURSE ANALYSIS OF MEDIA NARRATIVES ON ARTIFICIAL INTELLIGENCE

http://dx.doi.org/10.31703/gssr.2025(X-III).08      10.31703/gssr.2025(X-III).08      Published : Sep 2025
Authored by : WardaFareed , NasirMuhammad , MuattarHayat

08 Pages : 90-99

http://dx.doi.org/10.31703/gssr.2025(X-III).08      10.31703/gssr.2025(X-III).08      Published : Sep 2025

Positive Discourse Analysis of Media Narratives on Artificial Intelligence

    The framing of Artificial Intelligence (AI) in media discourses affects society's perceptions of AI and its adoption. This research explores the positive narratives of Artificial Intelligence through the lens of framing theory and Positive Discourse Analysis (PDA). This research draws on 15 newspaper articles published on platforms including The News, The Week, and BBC to identify the linguistic and discursive strategies employed to present AI in a positive light. By combining theoretical insights from framing theory and PDA, the study illustrates how media narratives help in creating empowering and inclusive representations of AI. The findings offer important lessons for academics, policymakers, and people in the media and underscore the value of constructive media discourse in determining how society views potential future technologies.

    (1) Warda Fareed
    MPhil Scholar, Department of English Literature and Linguistics, COMSATS University Islamabad, Pakistan.
    (2) Nasir Muhammad
    MPhil Scholar, Department of English Literature and Linguistics, COMSATS University Islamabad, Pakistan.
    (3) Muattar Hayat
    MPhil Scholar, Department of English Literature and Linguistics, COMSATS University Islamabad, Pakistan.
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Cite this article

    APA : Fareed, W., Muhammad, N., & Hayat, M. (2025). Positive Discourse Analysis of Media Narratives on Artificial Intelligence. Global Social Sciences Review, X(III), 90-99. https://doi.org/10.31703/gssr.2025(X-III).08
    CHICAGO : Fareed, Warda, Nasir Muhammad, and Muattar Hayat. 2025. "Positive Discourse Analysis of Media Narratives on Artificial Intelligence." Global Social Sciences Review, X (III): 90-99 doi: 10.31703/gssr.2025(X-III).08
    HARVARD : FAREED, W., MUHAMMAD, N. & HAYAT, M. 2025. Positive Discourse Analysis of Media Narratives on Artificial Intelligence. Global Social Sciences Review, X, 90-99.
    MHRA : Fareed, Warda, Nasir Muhammad, and Muattar Hayat. 2025. "Positive Discourse Analysis of Media Narratives on Artificial Intelligence." Global Social Sciences Review, X: 90-99
    MLA : Fareed, Warda, Nasir Muhammad, and Muattar Hayat. "Positive Discourse Analysis of Media Narratives on Artificial Intelligence." Global Social Sciences Review, X.III (2025): 90-99 Print.
    OXFORD : Fareed, Warda, Muhammad, Nasir, and Hayat, Muattar (2025), "Positive Discourse Analysis of Media Narratives on Artificial Intelligence", Global Social Sciences Review, X (III), 90-99
    TURABIAN : Fareed, Warda, Nasir Muhammad, and Muattar Hayat. "Positive Discourse Analysis of Media Narratives on Artificial Intelligence." Global Social Sciences Review X, no. III (2025): 90-99. https://doi.org/10.31703/gssr.2025(X-III).08