This paper addresses the heterogeneity and intricacy in the environmental discourses on blogs at the International Institute of Environment and Development (IIED), contrary to the perception of the discourses as homogenous. The study relies on the ideas of internal diversity provided by Guattari in order to analyze 80 purposely chosen blogs through the application of both quantitative and qualitative research. The study employs AntConc software to identify various ecosophical stances and thematic congruences across these discourses. The results indicate that the ecological perspective is diverse encompassing a complex, inconsistent and even contradictory human-environment relationship, consistent with the deep ecology proposed by Guattari. The insights indicate that the helpful discourse is not a single expression that can be useful, and it would be significant to acknowledge positional multiplicity in environmental decision-making and further studies.