The current study is an examination of increasing coverage of food crimes on media and its influence on the public. There are number of broadcasts, commentaries, articles and investigations that have surfaced on public platforms regarding the heinous individual and organized food crimes in Pakistan, literature about the food safety standards in Pakistan has also confirmed that the increasing safety violations have created an impact on public health. These investigative initiatives have created an impact on the audience about reevaluating their choices and decisions about the procurement of common to specialized food items and supplies. This study assesses a range of concepts related to food risk and safety perception amongst the audience with reference to the role and effectiveness of media. The media’s function is assessed in the broader framework of public service and social responsibility theories.

Advertising appeals play an important role in the effectiveness of advertising to attract or grasp consumer buying intention. This study is based on the differential effect of advertising appeals on consumers buying intentions. The results of the study show that advertising appeals have strong impact on consumers buying intention. All the hypothesis of the study was positive and significant. The results of this study are helpful in decision making for the corporate sector to develop and effectively use the ideas of advertising appeals for the promotion of a particular brand

The current study also attempts to contribute significantly in this regard, as it attempts to map relationships between value systems and attitude towards green buying behavior. This study postulates that Environmental Value (EnV) forms the GA, which endorses CBB. After a careful literature review it has been revealed that very limited studies have attempted to map this relationship thread lending credence to the current study. The results indicate that the correlation coefficient achieved a value of 0 .275 0 significant at a P-value of 0.001*. The Cronbachs α value achieved for the EnV is 0.747 which is also significant, indicating that the overall results endorse the postulate of the current research that, EnV is also a principle variable other than CV to map CBB for the case of mapping green buying behavior

The government's role as a digital platform brings with it challenges including the possibility that the freedom of expression and the right to privacy conflict with each other in the digital space. The citizen's privacy becomes exposed to new vulnerabilities. A citizen's voice, vote and changes in status, can be stolen or sabotaged with catastrophic individual and national consequences. Individual digital identity also must fall under digital property laws. One citizen's exercise of free speech can be trespassing of digital space for another citizen. The jurisdiction of the state in digital space must be redefined. The writ of the state in digital space must be more pervasive, and yet more narrowly defined,to protect the rights of all citizens.

Neuromarketing allows marketers to profoundly engage with consumers' latent cognitive processing processes to elicit the desired response. Marketing's more complicated phenomenon is pricking the brain's touch spots to accelerate customer response. To determine how neurons in the human mind work in accordance with marketing principles, this conceptual paper aims to answer three questions: the significance of neuromarketing in the marketing world; the impact of neuromarketing on consumer buying behaviour; and the assessment of neuromarketing with conventional marketing techniques considering previous research. This study reveals the systematic literature review. According to neuro-marketing literature, marketers need automated tools to understand human cognitive processes and build customized market offerings for their target clientele. Because customers are ignorant of their goals, automatic response devices and methodologies can help investigate the neurons of the mind responsible for buying actions in consumer purchasing behaviour. Neuroscience and marketing collaborated to create these automated research tools to study human emotions that influence purchases.