The Influence of Reframing on Second Language Learning: A Study in Neurolinguistic Programming
This study explores the impact of reframing, a core technique of Neurolinguistic Programming (NLP), on second language learning (SLL), focusing on reducing language anxiety and enhancing learner confidence and motivation. A quasi-experimental pre-test/post-test design was applied to a sample of 30 middle school students aged 10 to 15. Participants received a one-week NLP-based training centered on reframing strategies. Data were collected through structured language tasks and psychological surveys and analyzed using SPSS. The results showed significant improvements in learners' confidence, emotional regulation, and participation, along with a notable decrease in anxiety. These findings suggest that reframing positively influences both the emotional and cognitive aspects of language learning. This research highlights the value of incorporating psychologically informed strategies into language teaching, offering practical insights for educators seeking to foster supportive and effective learning environments.
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Neurolinguistic Programming, Reframing, Second Language Learning, Language Anxiety, Motivation, Emotional Regulation
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(1) Tumsaal Amna Rubab
M.phil Scholar, Department of English Linguistics and Literature, Riphah International University, Faisalabad Campus, Punjab, Pakistan.
(2) Noshaba Younus
Associate Professor, Department of English Linguistics and Literature, Riphah International University, Faisalabad Campus, Punjab, Pakistan.
(3) Munaem Fatima
M.phil Scholar, Department of English Linguistics and Literature, Riphah International University, Faisalabad Campus, Punjab, Pakistan.
Employing Ecolinguistics Strategies: Analyzing the Impact of Salience and Erasure in Environmental Advertising
This research explores the field of ecolinguistics, the study of the relationship between language and ecology with a particular emphasis on how language expressions affect how people perceive their surroundings. Using Stibbe's(2015)ecolinguistic paradigm of salience and erasure, six environmental commercials are analyzed and divided into constructive and destructive categories. To investigate how these strategies appear in ads and how well they work to communicate environmental messages, both qualitative and quantitative approaches are used.While the quantitative component evaluates the frequency and impact of the advertising, the qualitative analysis examines how salience and erasure are applied to them. The findings suggest that salience is a strategy that is mostly employed in constructive commercials to draw attention to important environmental issues, whereas, in destructive advertisements, both salience and erasure are equally used. According to the study's findings, salience works especially well for positive ads since it can highlight important facets of environmental campaigning.
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Ecolinguistics, Salience, Erasure, Environmental Advertising, Language and Ecology
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(1) Gul Aizaz
Lecturer, Department of English, Abdul Wali Khan University, Mardan, KP, Pakistan.
(2) Samra Gul
Lecturer, Department of English, Abdul Wali Khan University, Mardan, KP, Pakistan.