The present study draws attention to political discourse embedded with ideologies that cannot easily be decoded by a layman. For such a study a newly introduced integrative problem-oriented analytical tool the Power, Ideology, and Manipulation Identification (PIMI) model was created to do the analysis of political discourse and it further discloses the features and variations of language and discourse. The present paper discusses the analytical models (Chilton & Schäffner, 1997; Van Dijk, 2002), the new tool having the basis of two existing critical discourses. Discourse with its amazing adaptability and flexibility can be easily twisted and bent; it can create and destroy any kind of connections and bonds whenever it wants. Politicians better know how to play with words; they know how emotional expressions fulfill their agendas. The study explores the usage of modality employed by Pakistani politicians during the election campaigning to persuade their voters.

The current research undertaken investigates the framing strategies used by significant media outlets while reporting polio eradication campaigns in Pakistan. The research encompasses reporting of polio-related news between January and December 2022. This study assesses media narratives from four prominent outlets Dawn, Geo News, Express News, and ARY News. The study will apply the framing functions theory enunciated by Entman that divides a piece of news into definition, diagnosis, cause and effect, and recommendations. Study shows that Dawn notably is prioritizing problem definition and ARY showing a more balanced distribution across all four frames. Analysis suggests that emphasis must be laid on the role of media in shaping public debate around polio, especially within high-risk districts. The study contributes to the dialogue on health communication and highlights the necessity of strategic media engagement to support public health initiatives in Pakistan by informing these framing dynamics.