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http://dx.doi.org/10.31703/gssr.2023(VIII-IV).05      10.31703/gssr.2023(VIII-IV).05      Published : Dec 2023

Neurotransmitters and Tourism Happiness: Unraveling the Link between Brain Chemistry and Tourist Experience

    Neurotransmitters, hormones that regulate emotions and sensations, play a crucial role in happiness. Chemicals, released as hormones in the bloodstream, trigger emotions and sensationsin the human body, affecting mood and  emotions influenced by both external and internal factors. Travel, a trend that promotes active health and quality of life, involves activities like sightseeing, hiking, and socializing. These activities help reduce stress, anxiety, and boredom, promoting overall well-being and mental health. Travel & tourism can create memorable experiences that stimulate happiness, during travel reducing tension and anxiety and enhancing overall well-being. Engaging in activities that stimulate happiness hormones can alleviate strain and angst while enhancing mental health.

    Happiness, Hormones, Neurotransmitters, Rehabilitation Mobility, Tourism
    (1) Mohammad Alam
    Assistant Professor, Department of Tourism & Hospitality, University of Hazara, Mansehra, KP, Pakistan.
    (2) Ahmad Faraz
    Lecturer, Department of Tourism & Hotel Management, University of Swabi, KP, Pakistan.
    (3) Alam Zeb
    Associate Professor, Department of Tourism & Hotel Management, University of Malakand, KP, Pakistan.