A study was conducted in General Election 2013 Campaign" conducted to determine the influence of interpersonal communication such as (Parents, Siblings, friend, religious leader, celebrities teachers and others identifying which source is more significant in shaping voting behavior of Pakistani youth. For this study, the survey method was used, in which self-reported questionnaire distributed among 1000 respondents in public sectors universities of Punjab and Islamabad to find out results. SPSS was used for data analysis and statistical testing of the variables. The results proved that Parents are the most significant predictor of the voting behavior of youth, but their level of significance gradually decreases when compared to prior studies, because of change in the source of information of youth. This study supports the theoretical framework of interpersonal discussion that emphasized on the importance of interpersonal discussion in shaping behaviors attitudes and emotional reactions of youth.

Issue voting is the theory of voting behavior which emphasizes that issues play an important role in making electoral decisions by the electorate in general elections. Issues of public importance are incorporated in party manifestoes and electoral campaigns so that to attract the masses and to stand victorious in elections. This article provides empirical evidence during 2002-2013 that how issue voting has played its dominant role in Khyber Pakhtunkhwa? The study assumes that issue voting is a dominant factor in describing electoral patterns in KP. The period 2002-2013 covers three general elections including 2002, 2008 and 2013. In all these elections issue voting has been operated in the form of various issues. It will highlight all those issues which have been used in the form of issue voting during 2002-2013 period. Data have been collected through a questionnaire and have been analyzed with the help of SPSS software version 22 by applying descriptive and inferential statistics.

Khyber Pakhtunkhwa has a strong and well-organized social structure. Family is the basic unit of this social structure, which has a hierarchal structure. The head of the family (Mashar) has a significant position in a family in Khyber Pakhtunkhwa. Therefore, the head of the family (Mashar) influences the socio-economic and political decisions of the family members as well as the politico-socio attitudes. The study presents the impact of the head of the family (Mashar) on the vote choice of an individual. The results show that the head of the family (Mashar) has a strong stimulus to shape electorate vote choice on polling day. The study conducted in the Khyber Pakhtunkhwa province of Pakistan. The targeted population for the study was registered voters (Eighteen years or above male/female) of different National Assembly constituencies. A multi-stage probability sampling technique is used for data collection.

This paper explores family affiliation as a determinant in describing voting behaviour in NA-8 Charsadda. The study argues that family affiliation is an important determinant of electoral politics in district Charsadda. In order to predict the electoral consequences of electoral behaviour in the universe, a survey has been conducted using questionnaire as a tool of data collection. In this regard, a sample of 304 respondentshas been selected through multistage, random and systematic sampling from the voter list. Analysis has been made via descriptive statistics including frequency distribution and percentage and inferential statistics including the Chi-square test and probability value. The primary data reveal that (67.9%) of the respondents supported the view that the electoral preferences have been made on the basis of family affiliation in district Charsadda in the 2013 general elections.