This research analyzes the soft power and cultural diplomacy of the
Kingdom of Saudi Arabia. Over the years, the Kingdom has been using
its cultural diplomacy as an instrument of foreign policy for the promotion of its soft
power at regional and global level. The analysis suggest the use of soft power and cultural
diplomacy are part of Kingdom’s foreign policy, bringing a wider gesture of aptness and
goodwill. In this sense, the study of cultural diplomacy allows the understanding of new
concepts and ideas of international insertion, with the participation of higher education
institutions, research centers, government agencies and
non-governmental organizations. King Abdullah has
pioneered this initiative of soft power projection of the
Kingdom through cultural diplomacy. The study
revolves around the era of King Abdullah (2005-2015)
while significant reinforcement of this policy is
undertaken by King Salman and Crown Prince
Mohammad Bin Salman (MBS).
1-Abdulilah R Alkatheeri PhD Scholar, Department of Politics and International Relations, International Islamic University, Islamabad, Pakistan.2-Muhammad Khan Professor, Department of Politics and International Relations, International Islamic University, Islamabad, Pakistan.