The present research intends to investigate the linguistic identity construction of Shina speakers
in different contexts. The objective of the study is to study the pure Shina identity and to see
how language use varies according to context. An ethnographic study was conducted to find out how Shina
speakers construct their linguistic identities in different contexts. The sample for this research was purposive which
included multilingual Shina speakers and the data was collected through
interviews. The data was analyzed using Markedness Model by Myers-
Scotton (1993). The findings of the study revealed that multilingual Shina
speakers construct their linguistic identity in their interaction through code-
switching and code mixing. It was found that a pure Shina identity is
constructed at home and in close circles whereas a hybrid identity is
constructed at the work place and formal context.
1-Shamim Ara Shams PhD Candidate, English, National University of Modern Languages Islamabad, Pakistan. 2-Zia Ul Haq Anwar Assistant Professor,Linguistics & Literature,Karakoram International University Gilgit, Gilgit, Pakistan.