Role of Mass Media and Interpersonal Communication in Polio Eradication Campaign
Health communication characterizes the boundary between communication and health and is progressively documented as essential for everyday well-being. Mass media, especially electronic media, is the need of the time, especially during the outbreaks like Polio in Pakistan. People get information from mass media, up-grade their knowledge, and their attitudes are formed, and ultimate change in practices becomes forth. By keeping in view the widely witnessed role of mass median healthcare communication, this article also examines Pakistan regarding Polio eradication. We executed a descriptive quantitative method and gathered data from n= 300 respondents. Results revealed that Mass Media and Interpersonal communication have a significant role in delivering the proper knowledge about the Polio disease. Through Mass Media and Interpersonal Communication, the masses may know the harmful consequences of Polio disease and the influential role of the vaccine inuring this disease. Thus, we concluded that media help eradicate misconceptions about the vaccine, resulting in the complete wipe out of Polio from Pakistan. Further, we have discussed the results and highlighted the recommendations accordingly.
-
Polio, Mass Media, Endemic, Pakistan, Polio Campaign, Health Communication
-
(1) Iram Deep
Mphil Scholar, Allama Iqbal Open University, Islamabad, Pakistan.
(2) Saadia Anwar Pasha
Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
(3) Sana Ali
Mphil Scholar, Allama Iqbal Open University, Islamabad, Pakistan.
Ethical Challenges and Patient Engagement Using AI in Health Communication: A Review Study
AI transformed healthcare communication. Conversational AI utilizes ChatGPT and other large language models more frequently. This technology finds personalized health data, expanding options. Intelligent technologies help people understand their health by teaching medical ideas and giving interactive support. AI improves patient care and workflow. AI improves patient-provider communication, raising legal, ethical, and regulatory issues. The research addresses these issues. This investigation identified studies that used PRISMA-compliant systematic reviews. A search of Google Scholar, Taylor & Francis, Elsevier, PubMed, and others yielded 50 hits. Native studies enable academics to evaluate AI in health communication as a whole. The studies identified issues related to ethical concerns, data privacy, and the preparation of healthcare professionals. The paper provides a health communication AI conceptual framework for planned, moral progress. AI must be invented,used, and applied equitably, responsibly, transparently, and ethically to maximize its revolutionary promise while respecting patient rights and promoting equitable public health.
-
Health Communication, AI integration, Ethical Challenges, Health Care, Digital Health Platforms
-
(1) Ayisha Hashim
MPhil Scholar, Department of Communication and Media Studies, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
(2) Nayab Farooq
MPhil Scholar, Communication and Media Studies Department, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.
(3) Ayesha Qamar
Assistant Professor, Department of Communication and Media Studies, Fatima Jinnah Women University, Rawalpindi, Punjab, Pakistan.