Environmental issues are contemplated as the most frightening and challenging issues that occurred due to climate change. These environmental issues are disturbing the whole world including living species. Pakistan is also facing issues regarding environmental changes. Pakistan is considered the 7th most susceptible country in terms of environmental disasters. The current research is conducted to study and analyze the treatment of Pakistani English papers in the coverage of ecological issues and the basic drive of this research is to evaluate the “media representation of environmental issues” as discussed in leading Pakistani dailies (Dawn and The News). The content analysis is used to know the frequency and direction of environmental issues. The universe of the study contains textual content of print media including news stories and editorials. It is concluded that The News, gives more coverage to environmental issues as compared to Dawn newspaper in terms of news stories and editorials.

This qualitative study has been conducted under the interpretivist paradigm to explore the research difficulties faced by the MPhil Scholars during their MPhil Thesis phase. There were 25 MPhil Scholars studying in five Universities based in the Punjab who have been selected purposively for this study. These Scholars were enrolled in the MPhil, Education program. The data have been collected with the help of a semi-structured interview protocol comprising 12 questions. Thematic analysis was used to analyze the collected data. The results revealed that the majority of the students were not forced to select their supervisor on teachers’ referrals. However, the majority of the students were not given the opportunity to select their topics for research, rather their supervisors allotted them the topics. Similarly, their supervisors and even the chairperson(s) of the department(s) were not easily available to them. The students also have faced issues regarding access to the university E-library, needed books from the library and paid content, etc.

Computer-Mediated Communication (CMC) have brought about a new medium for information sharing and communication and weblogs are becoming more and more popular in the virtual sphere. The process of code- switching can be traced in this fast evolving medium of communication. This paper aims at investigating the existence of code-switching patterns by examining the categories and frequency of Urdu code-switches in Pakistani English weblogs authored by Pakistani bloggers. The quantitative and qualitative approaches were used in this study. The blog entries of 10 Pakistani bloggers were analyzed by using the descriptive research paradigm. The findings illustrated that the linguistic choices of Pakistani bloggers as bilingual internet users are living in between two worlds, two cultures, and two languages which they employ in this mode of communication to fully express themselves. The findings showed the linguistic features that are particular to the context of CMC. The study concluded that the presence of code-switching in CMC have to be considered and treated as a unique and different entity from spoken form or written form of code-switching to capture its fundamental attributes.

This article documented the presence of politically motivated hate content in online political discourses and also explored major themes against political opponents in Pakistan. A total of 744 posts were collected from Facebook pages affiliated with two major political parties. The amount indicates the significant amount of politically motivated hate content presented in online political discourses. The data were thematically analyzed from which 3 major themes emerged. The data revealed that political discourses were filed with denigration of opposites through abusive and disgusted language followed by the dehumanization of opposites such as naming and comparing with different animals like dogs, pigs etc. It was also found that character assassination was done by framing opposites as morally and socially characterless, by accusing them as sexually corrupt, drug addictive, and as well homosexual etc. Lastly, the opposites were framed as "anti-state", "traitors" and "foreign agents who have become "threats" to national peace, cohesion and integrity of the state and as well to destabilize the country.

In the current research, a quantitative content analysis of four leading newspapers Dawn, Daily Times, Nawa-i-waqt, and Daily Jang was conducted to investigate the patterns of coverage of women empowerment. The time period for this study consisted of November 2023 to April 2024. The results showed that Urdu newspapers gave more coverage to the issue at hand as compared to English newspapers and Nawa-i-waqt gave the maximum amount of news regarding women empowerment as compared to other newspapers. The outcome of this research revealed that Pakistani Urdu newspapers give suitable coverage to women empowerment-related news, although different newspapers use different agendas to portray news related to women empowerment, such as political empowerment, social empowerment, economic empowerment, and education empowerment. The results showed that more importance was given to political and social empowerment and the common agenda of these four newspapers was social and political empowerment.

Interrogating the chronological and teleological notions of time, this study explores the contemporaneity and relevance of the 'past' in Mohsin Hamid's two novels, Moth Smoke (2000) and The Reluctant Fundamentalist (2007), by engaging Julia Kristeva's postulations on 'Intertextuality'. Hamid's fictions interweaving the past and present are examined by utilizing Mudrovcic's views on history to affirm the viability of the 'relational' and cyclic nature of time which is opposed to the temporal succession and linearity. Accordingly, the conceptualization of history in Hamid's novels is scrutinized in relation to the 'authentic history', in a bid to establish the significance of History in shaping the present and predicting the future, thereby, renewing the prominence of time and history in spatial, temporal and theoretical spheres in post-modern times. Claiming to be a valuable addition to the scholarship on 'Time-Studies', this research would also help in rethinking and reinterpreting Pakistani anglophone fiction via unhackneyed standpoints.

As the most modern and dynamic digital media genre, animation has transformed the storytelling method by blowing new life into static images and text printed in black ink on sheets of paper. This research study attempts to unfold the viewers' perceptions and assessments about the animated adaptations of Pakistani literature that are aired on the YouTube channel Daastaan Saraye created under the NRPU Project. The data has been gathered through a structured questionnaire, and the responses were elicited from a random sample of students and a general population bearing different demographic characteristics, from Peshawar. Using a descriptive analysis method, the results have been drawn from the collected data. The findings demonstrate that most of the respondents liked and preferred to watch the animated videos over reading printed texts and strongly agreed that these animated adaptations can be very helpful in the promotion and preservation of the literature of Pakistan.

This study attempts to understand meme marketing dynamics in the Pakistani online media landscape. It focuses on how Pakistani brands using memes take advantage of cultural references, wordplay, trendy template and music to engage the online user base. This study employs a qualitative design utilizing multi-modal analysis to examine 87 meme-based posts from Instagram pages of 5 Pakistani brands across 4 industries: Men’s grooming products, fragrances, ride hailing service and baking. This study is guided by theoretical frameworks such as narrative transportation theory, Shifman’s 3 meme dimensions and self-congruity theory. The findings revealed that brands used local cultural references, religious motifs, regional music and wordplay to engage their demographics. Brand logos and products were imbedded in the memes and humor styles such as self-depreciation, absurdism, sarcasm, pop-culture, visual puns and wordplay were used.