The framing of Artificial Intelligence (AI) in media discourses affects society's perceptions of AI and its adoption. This research explores the positive narratives of Artificial Intelligence through the lens of framing theory and Positive Discourse Analysis (PDA). This research draws on 15 newspaper articles published on platforms including The News, The Week, and BBC to identify the linguistic and discursive strategies employed to present AI in a positive light. By combining theoretical insights from framing theory and PDA, the study illustrates how media narratives help in creating empowering and inclusive representations of AI. The findings offer important lessons for academics, policymakers, and people in the media and underscore the value of constructive media discourse in determining how society views potential future technologies.

This study conducts an analysis of Donald J. Trump’s 2018 speech at the United Nations General Assembly through the lens of Van Dijk’s (2005) Socio-Cognitive Model, with a particular emphasis on political and critical discourse analysis. It investigates the mechanisms by which Trump defends his positions and persuades his audience, notably through the use of hyperbole and numerical exaggerations to underscore his accomplishments. The research posits that political speech has a notable impact on influencing public ideology. The linguistic analysis reveals variations in Trump’s communication strategies, highlighting his use of boastful and exaggerated statements to promote his achievements. The study employs Van Dijk’s Ideological Square along with a socio-cognitive approach as its theoretical and analytical frameworks, focusing on four key strategies. The findings suggest that Trump prioritizes exaggeration over logical argumentation and frequently engages in aggressive rhetoric against nations that challenge America’s superpower status.

This paper addresses the heterogeneity and intricacy in the environmental discourses on blogs at the International Institute of Environment and Development (IIED), contrary to the perception of the discourses as homogenous. The study relies on the ideas of internal diversity provided by Guattari in order to analyze 80 purposely chosen blogs through the application of both quantitative and qualitative research. The study employs AntConc software to identify various ecosophical stances and thematic congruences across these discourses. The results indicate that the ecological perspective is diverse encompassing a complex, inconsistent and even contradictory human-environment relationship, consistent with the deep ecology proposed by Guattari. The insights indicate that the helpful discourse is not a single expression that can be useful, and it would be significant to acknowledge positional multiplicity in environmental decision-making and further studies.

This paper will analyze how the cover images in the Pashto films represent and misrepresent the Pashtoon culture using the Triadic Model of Signs as given by Peirce. Based on six Pashto movie cover images published in 2024 and 2025, the research adopts the qualitative visual semiotic approach. The analysis focused on the relationship between the representamen (visual elements), the object (cultural concepts) and the interpretant (meanings created to viewers). The results show that the portrayal of the Pashtoon culture has the tendency to repeat, specifically the focus on hyper-masculinity, weapons and conflicts, rural themes, and traditional gender roles. Although some of the cover images depict cultural values while others tend to simplify or stereotype Pashtoon culture, thus partially misrepresenting it. The paper highlights the need for more subtle and well-balanced visual representations of the Pashtoon culture in Pashto cinema.