SEARCH ARTICLE

04 Pages : 26-34

http://dx.doi.org/10.31703/gssr.2022(VII-I).04      10.31703/gssr.2022(VII-I).04      Published : Mar 2022

Religion as a Deterritorialization and Re-territorialization Mechanism: Reconfiguring Pakistan's Nation Building and Islamization Process

    Pakistan is a country founded on Islamic identity, and it was established to safeguard Muslims' religious, cultural, and historical identities.Individuals and families can find spiritual, social, psychological, and often material support through religion. Pakistan's interest in building a righteous,organized, systematic, peaceable, and prosperous nation has indeed been paramount since time immemorial. Pakistan, since its inception inherited ethnically, sociologically, territorially, financially, and linguistically diverse social structure and population. Religion served as the foundation for the configuration of this nation. Specific structures of societal, economic and social deprivation altered this governmental ideology. Even though the country remains dominantly Muslim, demographically, it is relatively fragmented and disintegrated. This paper investigates the components of diversification that ultimately stymied Pakistan's nation-building process and will examine the process of Islamization, particularly during the Zia era, which assisted Pakistan in establishing a unified society based on Islamic principles of progressive political equality, and economic justice.

    Religion, Pakistan, Deterritorialization, and Re-territorialization, Nation-building
    (1) Imran Pasha
    Lecturer, Department of Political Science, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Muhammad Shakeel Ahmad Siddiqui
    Chairman, Department of International Relations, Emerson University Multan, Punjab, Pakistan.
    (3) Saira Akram
    Lecturer, Department of Political Science, Bahauddin Zakariya University, Multan, Punjab, Pakistan.

14 Pages : 134-146

http://dx.doi.org/10.31703/gssr.2022(VII-I).14      10.31703/gssr.2022(VII-I).14      Published : Mar 2022

The Perception of Physical Education Teachers towards Physical Education at Public Secondary Schools Punjab, Pakistan

    The study aimed to examine the physical education teacher's perception of physical education classes at public secondary schools in Punjab,Pakistan. The targeted population of this study was the physical education teachers working in secondary schools. The study sample was taken from four districts of Punjab (Lahore, Faisalabad, Gujranwala, and Rajanpur). Eighty physical education teachers participated in this study. Data was collected using an adapted questionnaire. The descriptive and inferential statistic techniques were applied to analyze the data. The gender perception differences of teachers were tested through an independent t-test. Age and qualification differences were measured through a one-way analysis of variance (ANOVA). The relationship between age, qualification and perception was examined through correlation analysis. The findings revealed a significant difference in teachers' perceptions of gender, age and qualification groups. Age, qualification and perception have a positive and meaningful relationship. The results showed that male teachers have a higher perception of physical education than females.

    Physical Education, Teacher's Perception, Secondary School, Pakistan
    (1) Saira Akhtar
    Ph.D. Scholar, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan.
    (2) Muhammad Imran Yousuf
    Associate Professor, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan.
    (3) Qaisara Parveen
    Assistant Professor, Department of Education, Pir Mehr Ali Shah Arid Agriculture University Rawalpindi, Punjab, Pakistan.

11 Pages : 108 - 114

http://dx.doi.org/10.31703/gssr.2022(VII-II).11      10.31703/gssr.2022(VII-II).11      Published : Jun 2022

Thematic Analysis of The Wandering Falcon: A Representative Pakistani Anglophone Fiction

    Jamil Ahmad's The Wandering Falcon (2011) offers a striking example of the ways in which historical and political contexts impact the reception of Pakistani Anglophone fiction due to its unique publication history. Ahmad creates a correlation between identity, language, and physiognomy of individuals through Tor Baz, whose identity continuously passes through the process of change in the frigid tribal culture. This paper raises questions regarding how a literary text achieves commercial success and how the geopolitical context of both its setting and the location of the author affects the publication and reception of the work.

    The Wandering Falcon, Pakistani Anglophone Fiction, Pakistani literature in English
    (1) Barirah Nazir
    Lecturer in English, University of Sargodha, Punjab, Pakistan
    (2) Aneela Gill
    Assistant Professor, Department of English, University of NUML, Islamabad, Pakistan
    (3) Muhammad Riaz Khan
    Lecturer in English, BZU Bahadur Sub-campus, Layyah, Multan, Punjab, Pakistan.

16 Pages : 157-167

http://dx.doi.org/10.31703/gssr.2022(VII-I).16      10.31703/gssr.2022(VII-I).16      Published : Mar 2022

The Importance of Social Media ads in Enhancing Brand Equity: A Study on Fast- Food Restaurants in Lahore

    Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and quantitative methods along with individual interviews was conducted. The results of the study showed that in the case of the restaurants business, social media has a positive impact and an increment in sales and flow of consumers. Facebook and Instagram are the major social media platforms used by restaurants. Word of mouth also plays a huge role.Nonetheless, social media provides cheap and accessible marketing to reach numerous people instantly.

    Social Media, Brand Equity, Fast-Food, Lahore, Pakistan, Facebook
    (1) Muhammad Shabi ul Hasnain
    MPhil Scholar, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan
    (2) Tanveer Hussain
    Assistant Professor, School of Media and Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan
    (3) Faiza Aslam
    Research Associate, Office of Research Innovation and Commercialization, University of Management and Technology, Lahore, Punjab, Pakistan.

13 Pages : 126 - 136

http://dx.doi.org/10.31703/gssr.2022(VII-II).13      10.31703/gssr.2022(VII-II).13      Published : Jun 2022

FDI and Wage Nexus: Evidence from the Manufacturing Sector of Pakistan

    Foreign capital inflows resulted in overall economic growth in many countries, but there are many concerns about its distributive effects,especially on fluctuating wages, which are still being investigated. The aim of this research is to investigate the impact of foreign direct investment on domestic industry wages using micro-level data from Pakistan from 1996-97 to 2007-08. Foreign firms are expected to pay higher wages than that domestic firms in order to attract more labor; thus, if foreign and domestic firms compete in the same labor market, domestic firms would pay higher wages to recruit jobs, resulting in rising average domestic industry wages. The empirical analysis also shows that in Pakistan, FDI inflows raise industry wage premiums.The findings of the study are robust by the inclusion of various globalization and sector-related variables. To reap higher wages, Pakistan's government should promote FDI at the industry level.

    Foreign Direct Investment; Wage Premium; Manufacturing Sector; Pakistan
    (1) Qamer un-Nisa
    Ph.D. Scholar, Institute of Agriculture and Resource Economics, University of Agriculture, Faisalabad, Punjab, Pakistan.
    (2) Jabbar Ul-Haq
    Assistant Professor, Department of Economics, University of Sargodha, Sargodha, Punjab, Pakistan.
    (3) Nazia Nazeer
    Assistant Professor, National University of Computer and Emerging Sciences, Karachi, Sindh, Pakistan.

15 Pages : 147-162

http://dx.doi.org/10.31703/gssr.2022(VII-II).15      10.31703/gssr.2022(VII-II).15      Published : Jun 2022

Built Heritage of Mansehra Through the Ages and Prospects of Tourism

    The district of Mansehra, which is located on the historic Silk Road,has a long history of traditions. Several dynasties governed this region in the past, leaving their footprints in the form of heritage remnants. Hindus, Muslims,Sikhs, and British are the most noticeable among them. The current paper examines a few of these monuments and makes recommendations for how they may be used as tourist attractions. The current state of most structures is deplorable, and comprehensive conservation and tourist management strategy are urgently needed to optimize the benefits of cultural legacy.

    Mansehra, Heritage, Tourism, Khyber Pakhtunkhwa, Pakistan
    (1) Adnan Anwar
    Assistant Professor, Department of Architecture, Hazara University, Mansehra, KP, Pakistan.
    (2) Junaid Bashir
    Assistant Professor, Department of Tourism and Hospitality, Foundation University, Rawalpindi, Punjab, Pakistan.
    (3) Anas Mahmud Arif
    Assistant Professor, Department of Tourism and Hospitality, Hazara University, Mansehra, KP, Pakistan.

16 Pages : 163 - 175

http://dx.doi.org/10.31703/gssr.2022(VII-II).16      10.31703/gssr.2022(VII-II).16      Published : Jun 2022

Human Capital and Foreign Remittances in Pakistan

    This study analyzes the effects of foreign remittance on human capital by using the pooled data collected from HIES data sets, from 1998/99 to 2018/19. Two proxies (e.g., 1- mean years-of-schooling with age equal to 15 years and above, 2- mean years-of-schooling with age equal to 25 and above) are used for human capital. The panel data techniques, like Fixed effect,Random effect model, GLS regression, and Panel corrected standard error regression, are used. The results show a significant positive relationship between human capital measured in terms of both proxies and foreign remittances in overall Pakistan, but human capital in terms of the first proxy has a statistically significant association with foreign remittances in an urban and rural area, in terms of the second proxy, significant in urban, but not in rural areas. Per-capita-income has statistically significant positive effects on human capital in terms of both proxies in rural areas but does not have a significant effect in urban areas. It is recommended that the Government should formulate policies that can maximize the inflow of foreign remittances in Pakistan.

    Human Capital, Education, Foreign Remittances, Per Capita Income, Pakistan
    (1) Muhammad Yasir Nadeem
    Ph.D. Scholar, University of Sargodha, Punjab, Pakistan.
    (2) Ahmed Raza Cheema
    Department of Economics, Faculty of Social Sciences, University of Sargodha, Punjab, Pakistan.

18 Pages : 184 - 195

http://dx.doi.org/10.31703/gssr.2022(VII-II).18      10.31703/gssr.2022(VII-II).18      Published : Jun 2022

Comparison and Analysis of Health Care Delivery System: Pakistan Versus Russia

    Health Care Delivery System, also abbreviated as HCDS, is a system devised by the state for the proper delivery of health care for their populations.This is a service providing system in which society's health is determined and steps are taken to maintain it. The aim of this article is to compare the healthcare delivery system (HCDS) of Pakistan and Russia. This research article presents the basic concept behind the health care delivery systems of two countries to take notice of the importance of human beings and take steps to maintain and promote the healthy life of the people of the community.Findings show the efficacy of this HCDS varies with the resources, demands and needs of the individuals along with the availability of finances. All the participants of a community receive the healthcare services continuously including health promotion, prevention of diseases, diagnosis and disease management, followed by rehab with palliative care. All of these are delivered at different levels of the system, at different sites of care as per the requirement of the users.

    Delivery System, Health Care, Pakistan, Russia
    (1) Shaheen Nazakat
    College of Nursing, Faisalabad, Punjab, Pakistan.
    (2) Muhammad Sajid
    Faisalabad Institute of Cardiology, Faisalabad, Punjab, Pakistan.

17 Pages : 168-179

http://dx.doi.org/10.31703/gssr.2022(VII-I).17      10.31703/gssr.2022(VII-I).17      Published : Mar 2022

Financial Literacy and Adoption of Fintech: The Role of Financial Risk Tolerance

    Fintech is one of the novelty in the area of finance, it's a collaboration of finance and technology. Now a day's technology has become a significant part of the financial industry. Major products and services of Fintech include ATM, peer to peer lending, crowdfunding, and cryptocurrency. Understanding of financial terminology and acceptance of related risk of Fintech products and services are important. In that concern financial literacy and risk tolerance are significant element. This study has been conducted to evaluate how financial literacy and risk tolerance directly or indirectly can impact an entrepreneur for adoption of Fintech. After applying research method and data analysis from entrepreneur of Lahore, Pakistan, it has been concluded that financial.

    Financial Literacy, Fintech, ATM, Lahore, Pakistan
    (1) Safyan Majid
    Department of Commerce and Finance, GC University, Lahore, Punjab, Pakistan.
    (2) Muhammad Gulzaib Chaudhary
    Department of Economics, GC University, Lahore, Punjab, Pakistan
    (3) Usman Ali
    Department of Economics, GC University, Lahore, Punjab, Pakistan.

66 Pages : 546 - 553

http://dx.doi.org/10.31703/gssr.2019(IV-IV).66      10.31703/gssr.2019(IV-IV).66      Published : Dec 2019

Politics of Islamization and Women Rights in Pakistan

    Women empowerment and Islamization have critical relationship with each other in the political history of Pakistan. The domination of a single dogmatic thought process has affected the alternatives and has reduced the political space of almost half of the societal segment in the political sphere. The initiatives of women empowerment have been taken in Pakistan, but that empowerment could not trickle down to the masses. The slogans of empowerment further concentrate the power of the dominant elite in a same class. The process of Islamization started in Pakistan before its inception in 1947. Islamization got significant momentum during the Zia-ul-Haq regime in Pakistan in the 1980s. This paper is an attempt to explore the engagements of women with Islamization and how the process of Islamization influenced women's empowerment. The existing writings on Islamization largely focused on Islamic laws and their political manifestation in the polity of Pakistan. This study primarily focused on gendered dimensions and their linkages with Islamization. A qualitative approach has been used for exploring the core question, and it has been found that ideological state apparatuses are dominating both Islamization and women's political rights.

    Islamization, Women, Empowerment, Pakistan, Politics.
    (1) Saiqa Jabeen Shouket
    M.Phil. Scholar, Department of Islamic and Religious Studies, Hazara University, Mansehra, KP, Pakistan.
    (2) Muhammad Shakeel Ahmad
    Assistant Professor, Department of Humanities, COMSATS Institute of Information Technology, Abbottabad, KP, Pakistan/Post-Doctoral Fellow, School of Politics and International Relations, The University of Nottingham United Kingdom.