Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and quantitative methods along with individual interviews was conducted. The results of the study showed that in the case of the restaurants business, social media has a positive impact and an increment in sales and flow of consumers. Facebook and Instagram are the major social media platforms used by restaurants. Word of mouth also plays a huge role.Nonetheless, social media provides cheap and accessible marketing to reach numerous people instantly.

Foreign capital inflows resulted in overall economic growth in many countries, but there are many concerns about its distributive effects,especially on fluctuating wages, which are still being investigated. The aim of this research is to investigate the impact of foreign direct investment on domestic industry wages using micro-level data from Pakistan from 1996-97 to 2007-08. Foreign firms are expected to pay higher wages than that domestic firms in order to attract more labor; thus, if foreign and domestic firms compete in the same labor market, domestic firms would pay higher wages to recruit jobs, resulting in rising average domestic industry wages. The empirical analysis also shows that in Pakistan, FDI inflows raise industry wage premiums.The findings of the study are robust by the inclusion of various globalization and sector-related variables. To reap higher wages, Pakistan's government should promote FDI at the industry level.

The district of Mansehra, which is located on the historic Silk Road,has a long history of traditions. Several dynasties governed this region in the past, leaving their footprints in the form of heritage remnants. Hindus, Muslims,Sikhs, and British are the most noticeable among them. The current paper examines a few of these monuments and makes recommendations for how they may be used as tourist attractions. The current state of most structures is deplorable, and comprehensive conservation and tourist management strategy are urgently needed to optimize the benefits of cultural legacy.

This study analyzes the effects of foreign remittance on human capital by using the pooled data collected from HIES data sets, from 1998/99 to 2018/19. Two proxies (e.g., 1- mean years-of-schooling with age equal to 15 years and above, 2- mean years-of-schooling with age equal to 25 and above) are used for human capital. The panel data techniques, like Fixed effect,Random effect model, GLS regression, and Panel corrected standard error regression, are used. The results show a significant positive relationship between human capital measured in terms of both proxies and foreign remittances in overall Pakistan, but human capital in terms of the first proxy has a statistically significant association with foreign remittances in an urban and rural area, in terms of the second proxy, significant in urban, but not in rural areas. Per-capita-income has statistically significant positive effects on human capital in terms of both proxies in rural areas but does not have a significant effect in urban areas. It is recommended that the Government should formulate policies that can maximize the inflow of foreign remittances in Pakistan.

Health Care Delivery System, also abbreviated as HCDS, is a system devised by the state for the proper delivery of health care for their populations.This is a service providing system in which society's health is determined and steps are taken to maintain it. The aim of this article is to compare the healthcare delivery system (HCDS) of Pakistan and Russia. This research article presents the basic concept behind the health care delivery systems of two countries to take notice of the importance of human beings and take steps to maintain and promote the healthy life of the people of the community.Findings show the efficacy of this HCDS varies with the resources, demands and needs of the individuals along with the availability of finances. All the participants of a community receive the healthcare services continuously including health promotion, prevention of diseases, diagnosis and disease management, followed by rehab with palliative care. All of these are delivered at different levels of the system, at different sites of care as per the requirement of the users.

Fintech is one of the novelty in the area of finance, it's a collaboration of finance and technology. Now a day's technology has become a significant part of the financial industry. Major products and services of Fintech include ATM, peer to peer lending, crowdfunding, and cryptocurrency. Understanding of financial terminology and acceptance of related risk of Fintech products and services are important. In that concern financial literacy and risk tolerance are significant element. This study has been conducted to evaluate how financial literacy and risk tolerance directly or indirectly can impact an entrepreneur for adoption of Fintech. After applying research method and data analysis from entrepreneur of Lahore, Pakistan, it has been concluded that financial.

Women empowerment and Islamization have critical relationship with each other in the political history of Pakistan. The domination of a single dogmatic thought process has affected the alternatives and has reduced the political space of almost half of the societal segment in the political sphere. The initiatives of women empowerment have been taken in Pakistan, but that empowerment could not trickle down to the masses. The slogans of empowerment further concentrate the power of the dominant elite in a same class. The process of Islamization started in Pakistan before its inception in 1947. Islamization got significant momentum during the Zia-ul-Haq regime in Pakistan in the 1980s. This paper is an attempt to explore the engagements of women with Islamization and how the process of Islamization influenced women's empowerment. The existing writings on Islamization largely focused on Islamic laws and their political manifestation in the polity of Pakistan. This study primarily focused on gendered dimensions and their linkages with Islamization. A qualitative approach has been used for exploring the core question, and it has been found that ideological state apparatuses are dominating both Islamization and women's political rights.

This paper examines the role of social connections on the career trajectory of Pakistani employees in local organisations. Scholarship (Syed,2016; Saher & Mayrhofer, 2014; Mangi et al., 2012; Saher, 2010;Chatterjee, 2007; Khilji, 2003; Budhwar, 2001; Lyon, 2000; Sparrow & Budhwar, 1997; Mendonca & Kanungo,1994) has already highlighted the significant impact of social connections on the professional growth of individuals in India and Pakistan. However, in response to the calls for contextualising HRM practices and research, this paper is developing a culturally specific framework to reveal pervasive practices of career progression in Pakistan. Qualitative research has been conducted to get in-depth data on the issue at hand. This paper will extend a rare insider's view and future research directions.

This paper focuses on exploring the way ingrained cultural wisdom and mechanisms provide the base for actualising official roles in formal organisations. Most of the formal interactions and transactions are made through personalised dealings (Qadeer, 1999). Some senior scholars feel that such cultural wisdom/mechanisms (like VB) are not relevant anymore (Chaudhary, 1999), but the current research and existing practices are giving a different picture of reality (Saher & Mayrhofer, 2014; Saher et al., 2014;
Qadeer, 1999). Considering this lacuna in literature and between literature and practice, this paper is going to unravel the process of informalization in formal organisations and will contribute to the ongoing debate on convergence divergence. This paper will also discuss the implications and extend guidance for future research in this field.

Russia under Vladimir Putin’s leadership has assumed a personalised character which has drastically transformed its domestic and defence policy as well as its global grand strategy. The main contour of the grand strategy is a strategic rebalancing in the places of its influence including its near abroad and its area of interest including Asia, Asia Pacific and the Middle East. Putin’s leadership and psychological orientation have a fundamental role in the materialisation of this transformation and the study of this factor serves as a lens to explain Russia’s resurgence and also provides a guide to Russia’s future foreign policy. One of the significant aspects of the strategic rebalancing is Russia’s increasing influence in South Asia and the projects of building transport and trade corridor. While China remains another significant powerful player with similar geostrategic and geoeconomic plans; states such as Pakistan foresee great challenges as well as opportunities which emerge as a result of the increasing influence of Russia and China in the region and the lingering dissonance in Pakistan’s relations with the United States of America.