Access to safe drinking water and sanitation is the basic right of every human being which directly influence health and social outcomes. Without adopting a project to its cultural settings, the project has very little or no chance for success or to be sustainable. The objective of the present study was to examine the socio-cultural barriers towards safe water, sanitation and hygiene practices in southern Punjab, Pakistan. It was a mixed method of research comprising qualitative and quantitative design. The qualitative data was collected through FGDs, and quantitative data was collected through an interview schedule. It was found that Cultural constraints like satisfaction and reliability towards traditional and myth-based norms are hampering the water, sanitation and hygiene practices. It is necessary to start comprehensive programs of WASH sector development with a special focus on social mobilization for the transformation of social norms along with resource allocation to improve WASH conditions/practices.

The study explored the developed social skills between male and female students at the elementary level. A total of 550 Students were selected using multi-stage cluster sampling in the district of Lahore. Explored social skills included accepting criticism, showing respect, solving problems, accepting rights & responsibilities and tolerance of individual differences. A scale consisting of sixty-nine items was developed and standardized through factor analysis. The instrument was checked and ensured for reliability measures using Cronbach's Alpha (r = .75, p < .05). Five factors were identified through exploratory factor analysis using the principal component matrix measuring students' level of social skills at the elementary level. Results of the study showed statistically significant difference based on the gender of the student for the subscale "accepting criticism", revealing male students being more developed in social skill compared to their female counterparts, whereas female students were found more mature for the social skill requiring tolerance of individual differences as compared to male students. The study has implications for future researchers and school authorities.

The collective responsibilities and rights of female students are ignored in the academic domain of Sindh, Pakistan. The third world countries are a mirror image of it and highlight their declining condition in the educational perspectives of female education. The twelve Psychosocial barriers are highlighted in this study. They are analyzed to know about their extent in female students in one of the Public sector universities of Sindh, Pakistan. The quantitative design was adopted, and a questionnaire was used as the instrument to measure percentages and frequencies. A five-point Likert Scale was selected for the process of data collection measurement from thirty female participants of the English department. The thirty female students represented four academic stages in a co-academic setting. After the analysis of data through SPSS software, the results affirmed that female students do face problems to pursue their higher education in the shape of psychological fears, uncomfortable situations, adoption of different rough attitudes against her existence in academics, dominancy of the male colleague in academic and societal boundaries, cultural and parental disparities in mind sets that ultimately results to the unawareness of societal conservative norms established in educational setting of Universities in Sindh, Pakistan.

The core objective of the study was trifold in nature (i) to investigate the social media habits among youth. (ii) To analyze the magnitude and direction of relationship among communicative use, friending, self-disclosure, bonding and bridging social capital among youth. (iii) To investigate the magnitude regarding the impact of communicative use, this includes the phenomenon of bonding, friending, bridging social capital and selfdisclosure among youth. A cross-sectional research design was followed, and n=384 students were selected from 6 renowned public universities of Punjab, Pakistan. Data was collected through a questionnaire comprised of socioeconomic status, media habits, friending, and self-disclosure, bridging and bonding capital items. Acquired responses were analyzed through SPSS-21, and hypothesis was tested through Pearson Correlation coefficient p<.01<0.5, and the magnitude of the effect was determined through a linear regression model. There was a significant positive correlation found between friending, communication use, bonding, self-disclosure, and bridging the social capital through social media and regression model findings showed a significant effect of communicative use on bonding social capital and self-disclosure on bridging social capital through social media among youth.

Political knowledge influences political behavior and political participation as the person who has sufficient political knowledge will contribute his part in political issues and get engage himself in political campaigns. Hence, a politically informed person put an impact upon others by sharing his views and information. Now a day social media has revolutionized the world due to its unlimited features, and it made it easier for everyone to spread the news and especially the political content. Different political parties use social media platforms to engage their voters and especially youth. This study suggests that social media plays a critical role for youngsters to disseminate information regarding politics and affects the internal and external efficacy of youth by the transmission of knowledge and political participation through social media.

YouTube grow into one of the potential commercialization platforms after the inception of the Internet. Users can decide the content of the video by subscribing to popular trends. This research also aims to examine the motivation behind YouTube usage among the young generation in Pakistan. The researchers employed a descriptive quantitative approach and gathered data from n= 105 respondents from young students. Results indicated that the YouTube watching pattern among the students of AIOU showed that students use YouTube to satisfy their cognitive needs and gratify their personal, effective, and social integrative needs. Students also use YouTube for tension release. The majority of the students of AIOU use YouTube to get extra information about the topic they want to prepare for their exams. The students use YouTube to clear their concepts about specific topics and courses. Thus, it is concluded that students watch an aspiring video on YouTube, and they not only get entertained and are also motivated by these videos. Further, the research has concluded and highlighted significant study limitations accordingly.

Nascent research is conducted on the advancement of discourse analysis in film to include different modes as images, sound and text. This study is focused on how images are embedded within texts in an audio-visual medium such as cinema to highlight political messages; it also seeks to broaden our understanding of politics beyond a relatively narrow conceptualization of the "political" through studying non-traditional discourses such as cinematic discourse. The aim of the study is to develop a systematic approach to film analysis to examine political nuance sin film. The method adopted in this research is Multi modal Discourse Analysis (MDA) focusing on embedding visuals, audio, and text in the film to examine how a political meaning can be conveyed through the interaction between those different modes. Drawing on the multi modal discourse analysis literature, different modalities will be studied to understand how those modes interact in the cinematic discourse. The film, "Cream of the Crop", is selected as an example to examine how political meanings in film can tackle the cinematic representation of the notion of social justice. This study contributes to the vast array of literature on the multi modal discourse analysis of films by focusing on political dynamics within them.

Social justice is a fundamental concern for ideal social structure and human rights. To develop social order and philosophical discourses, higher education is one of the holistic approaches to educating it. It elevates the level of idealized modern state formation among students. The present study was designed to examine the contexts of students about practices and malpractices of social justice in higher education. The quantitative approach was adopted to gather the data from 630 university graduates. All the data were gathered through a self-made questionnaire. The findings of the study explained that the participants were not satisfied with practices of social justice in higher education. Most of the participants expressed malpractices of social norms.Especially female students claimed their injustice experiences in higher education. The researcher recommended bold recommendations to uphold the social justice in higher education departments

The study aims to investigate the economic effects of digitalization on the success of tourism and the factors hindering the implementation of digitalization in the tourism industry. The study used the primary data gathered through interviews with the experts and the stakeholders of the tourism industry.The study is qualitative in nature and has attempted to discuss all the possible aspects related to the digitalization of tourism and the possible challenges faced by businesses while adopting digitalization in the tourism industry.The study found that there are several types of factors affecting the digitalization in the tourism industry, which include factors related to the environment, technological, economic, political and legal, cultural and social too.Then there are some specific environmental factors which include competitor identification and competitor analysis,relationship with customers and suppliers and partners and associates.Other than external factors, internal factors were also found. Some of them are convenience of use and technical availability, cooperation between firms, and firm level support to stakeholders. The study concludes that if these factors are addressed successfully, then the local economy can grow at a faster rate through tourism.

This research empirically examines the factors affecting the intention to use FinTech applications during the pandemic situation. The convenient sampling of the research comprised 546 individual respondents from different cities in Pakistan. The research results indicate that perceived benefits and social influence have significantly affected the customer's intentions to use FinTech applications during the covid-19 pandemic.Customers' intentions to utilize FinTech apps are unaffected by perceived technology risks. Furthermore, the findings show that attitude influences the relationship between social influence and perceived consumer trust. To ensure confidence, FinTech service providers should make sure their solutions are simple to use, meet demands, and protect clients' data. This will favourably influence consumers' adoption.