Political knowledge influences political behavior and political participation as the person who has sufficient political knowledge will contribute his part in political issues and get engage himself in political campaigns. Hence, a politically informed person put an impact upon others by sharing his views and information. Now a day social media has revolutionized the world due to its unlimited features, and it made it easier for everyone to spread the news and especially the political content. Different political parties use social media platforms to engage their voters and especially youth. This study suggests that social media plays a critical role for youngsters to disseminate information regarding politics and affects the internal and external efficacy of youth by the transmission of knowledge and political participation through social media.

This qualitative study conducted at District Lodhran, Punjab, Pakistan adopted a constructivist approach with an aim to investigate the social-cultural factors accelerating maternal mortality. The primary data was collected through in-depth interviews from 40 family members of deceased mothers and four focus group discussions, and the information for the secondary data pertaining to the victims of maternal death recorded in District Lodhran for the year 2016-17 was collected from the Health Department. The study concluded that there are various social and cultural practices, i.e. the practice of early marriages, repeated pregnancies with the wish of having a male child, treatment and living of pregnant women in the joint family system, and son’s preferences are the causative factors behind maternal mortality. The study recommends inculcation of awareness, especially among gestating women, regarding maternal health and associated factors, besides civil society’s measures for improvement and the government’s special attention towards the issue.

YouTube grow into one of the potential commercialization platforms after the inception of the Internet. Users can decide the content of the video by subscribing to popular trends. This research also aims to examine the motivation behind YouTube usage among the young generation in Pakistan. The researchers employed a descriptive quantitative approach and gathered data from n= 105 respondents from young students. Results indicated that the YouTube watching pattern among the students of AIOU showed that students use YouTube to satisfy their cognitive needs and gratify their personal, effective, and social integrative needs. Students also use YouTube for tension release. The majority of the students of AIOU use YouTube to get extra information about the topic they want to prepare for their exams. The students use YouTube to clear their concepts about specific topics and courses. Thus, it is concluded that students watch an aspiring video on YouTube, and they not only get entertained and are also motivated by these videos. Further, the research has concluded and highlighted significant study limitations accordingly.

Nascent research is conducted on the advancement of discourse analysis in film to include different modes as images, sound and text. This study is focused on how images are embedded within texts in an audio-visual medium such as cinema to highlight political messages; it also seeks to broaden our understanding of politics beyond a relatively narrow conceptualization of the "political" through studying non-traditional discourses such as cinematic discourse. The aim of the study is to develop a systematic approach to film analysis to examine political nuance sin film. The method adopted in this research is Multi modal Discourse Analysis (MDA) focusing on embedding visuals, audio, and text in the film to examine how a political meaning can be conveyed through the interaction between those different modes. Drawing on the multi modal discourse analysis literature, different modalities will be studied to understand how those modes interact in the cinematic discourse. The film, "Cream of the Crop", is selected as an example to examine how political meanings in film can tackle the cinematic representation of the notion of social justice. This study contributes to the vast array of literature on the multi modal discourse analysis of films by focusing on political dynamics within them.

Society is a combination of the upper and the lower class:The upper class or Bourgeoisie is busy in their world endeavors and their quest for 'more and more; whereas, in contrast, the lower class or proletariat strives for a proper one-time meal. Over time, this disparity between the classes gets horrible. The drastic consequences of this disparity become observable in society in hatred and injustice. Different authors of colonial India have jotted down social imbalances of the subcontinent, including Zakia Mashhadi. Her short story, 'The Cover Faces',extracted from an English translated collection 'In Search of Butterflies' by Saeed Naqvi (2017), was taken for qualitative textual analysis under Lois Tyson's (2006) 'Theory of Class Distinction'. Zakia Mashhadi showed the two parallel classes in society, where Bourgeoisie have almost everything;however, in the same society, Bourgeoisie even deprived the proletariat of the fundamental rights and necessities of life

Social justice is a fundamental concern for ideal social structure and human rights. To develop social order and philosophical discourses, higher education is one of the holistic approaches to educating it. It elevates the level of idealized modern state formation among students. The present study was designed to examine the contexts of students about practices and malpractices of social justice in higher education. The quantitative approach was adopted to gather the data from 630 university graduates. All the data were gathered through a self-made questionnaire. The findings of the study explained that the participants were not satisfied with practices of social justice in higher education. Most of the participants expressed malpractices of social norms.Especially female students claimed their injustice experiences in higher education. The researcher recommended bold recommendations to uphold the social justice in higher education departments

Social media platforms are used in many businesses for the marketing of their products and operations. The Lahore based restaurants are under observation of this research, and the impact of social media is highlighted in the meantime. The major objective of this study is to examine the impacts of social media in doing food business and how it influences their activities. A mix of qualitative and quantitative methods along with individual interviews was conducted. The results of the study showed that in the case of the restaurants business, social media has a positive impact and an increment in sales and flow of consumers. Facebook and Instagram are the major social media platforms used by restaurants. Word of mouth also plays a huge role.Nonetheless, social media provides cheap and accessible marketing to reach numerous people instantly.

The study aims to investigate the economic effects of digitalization on the success of tourism and the factors hindering the implementation of digitalization in the tourism industry. The study used the primary data gathered through interviews with the experts and the stakeholders of the tourism industry.The study is qualitative in nature and has attempted to discuss all the possible aspects related to the digitalization of tourism and the possible challenges faced by businesses while adopting digitalization in the tourism industry.The study found that there are several types of factors affecting the digitalization in the tourism industry, which include factors related to the environment, technological, economic, political and legal, cultural and social too.Then there are some specific environmental factors which include competitor identification and competitor analysis,relationship with customers and suppliers and partners and associates.Other than external factors, internal factors were also found. Some of them are convenience of use and technical availability, cooperation between firms, and firm level support to stakeholders. The study concludes that if these factors are addressed successfully, then the local economy can grow at a faster rate through tourism.

This research empirically examines the factors affecting the intention to use FinTech applications during the pandemic situation. The convenient sampling of the research comprised 546 individual respondents from different cities in Pakistan. The research results indicate that perceived benefits and social influence have significantly affected the customer's intentions to use FinTech applications during the covid-19 pandemic.Customers' intentions to utilize FinTech apps are unaffected by perceived technology risks. Furthermore, the findings show that attitude influences the relationship between social influence and perceived consumer trust. To ensure confidence, FinTech service providers should make sure their solutions are simple to use, meet demands, and protect clients' data. This will favourably influence consumers' adoption.

Ishiguro's Never Let Me Go (Never) exposes the oppressive role of ideology in imploding human identity through societal training, education, and the social roles of clones in the human world. Cloning is another marvel of biotechnology which has given birth to many optimistic as well as pessimistic narratives. The post human narrative is central to dystopia as it tends to put forward the regressive use of biotechnology that has the potential to disrupt the essential human identity and implement a sort of reduction-ism which manifest gratification and conformity. The desire to indoctrinate conformity indicates the late capitalistic tactics of commodification which results in an identity implosion. The paper asserts that ideological maneuvering and construction of imploded identities are exhibited through dystopian bio-technologies in the agency of post humanism, which represent com-modified identity politics. The post human, in this context, serves as the Other of stratified human identity.