The primary goal of this research is to discover and explain how farmers in Faisalabad utilise social media and interposed channels to receive agricultural knowledge. Furthermore, the study was intended to investigate farmers' socio-demographic traits and their subsequent link with the usage of social media and interpersonal communication channels. Data for this research study were gathered from 257 farmers in the Faisalabad district. A structured questionnaire was utilised to collect data as part of the survey approach. Among the social media, Facebook is the most used media and among interpersonal channels Cosmopolite's character of famers was rated highest.

This study seeks special education teachers’ perception of visually impaired students’ social adjustment in inclusive settings with qualitative & exploratory design. The sample of the study included 20 teachers working in inclusive schools in the Lahore district. A self-developed semi-structured interview protocol was administered to collect data with a purposive sampling technique. The instrument’s validity was assured by expert opinion (N=02). The instrument's reliability was confirmed through an extensive literature review. Four major themes were drawn from the thematic analysis of data i.e., teachers’ perception, problems of visually impaired students, peers influence, and teachers’ efforts. Findings revealed teachers perceive orientation and mobility, supportive behaviour, the least restrictive environment, assistive technology, and motivational support as major requirements for social adjustment of visually impaired students in an inclusive set-up. The study recommended appropriate training should be provided to teachers of inclusive settings about the social adjustment of visually impaired students.

The tourism industry in Pakistan has grown, leading to increased energy consumption and environmental degradation. To address this, green energy solutions are being explored. A study examined the potential, barriers, and benefits of such solutions in the local tourist sector. Survey results showed moderate concern for environmental impact, with some support for green energy. However, respondents were hesitant to pay extra for these services. Correlation analysis indicated relationships between variables, but causation requires further study. Thematic analysis revealed awareness and support for sustainable tourism, but more action is needed. The study recommends prioritizing green energy adoption by businesses and government institutions to mitigate environmental impact and maximize tourism's economic and social benefits.

COVID-19 has drastically affected the business sector all around the globe and its subsequent implications have changed the buying habits of consumers. This comparative inquiry seeks to evaluate the online buying behavior of customers amid different scenarios for developing an empirical idea how different social media platforms influenced the online purchase behavior of customers before and after global pandemic. The population of this study primarily encompasses the social media users. Objective responses are gathered from 100 respondents using online survey questionnaire and data is analyzed using statistical analysis techniques. The results have indicated an increase in the customer shift from physical shopping to the online shopping and also indicated that different social sharing platforms including Instagram and Facebook positively influenced the purchase intention of customers during the times of crisis.

In the current research, a quantitative content analysis of four leading newspapers Dawn, Daily Times, Nawa-i-waqt, and Daily Jang was conducted to investigate the patterns of coverage of women empowerment. The time period for this study consisted of November 2023 to April 2024. The results showed that Urdu newspapers gave more coverage to the issue at hand as compared to English newspapers and Nawa-i-waqt gave the maximum amount of news regarding women empowerment as compared to other newspapers. The outcome of this research revealed that Pakistani Urdu newspapers give suitable coverage to women empowerment-related news, although different newspapers use different agendas to portray news related to women empowerment, such as political empowerment, social empowerment, economic empowerment, and education empowerment. The results showed that more importance was given to political and social empowerment and the common agenda of these four newspapers was social and political empowerment.

Gender inequality poses a challenge to the educational participation of teenage-girls in Jhelum Pakistan. This paper seeks to examine the complex factors underpinning and the extensive effects of gender inequalities in education within this area. The present study details various causes of gender inequalities as analyzed from a qualitative content analysis of various works, which include economic factors, social-cultural beliefs and practices; early marriage, lack of awareness, physical facilities, and gender biases. This study finds that all these factors work together to exclude girls from education and maintain poverty and non-advancement of socio-economic status. Finally, the discussion highlights the need to establish various strategies to address gender inequality, such as; community sensitization, increasing the percentage of girls education, finances, establishing safe school structures, and favorable laws on gender. The solution to these recommendations would help Jhelum move towards the right direction for giving teenage-girls equal education opportunities and better community.

This study aimed to study the social exclusion of transgender in Hazara Division of Khyber Pakhtunkhwa province of Pakistan. The study used qualitative research method in which data was collected through in-depth interviews with 25 respondents in the selected locales. The collected data was thematically analyzed and the results suggest that transgender face social exclusion which further exacerbates the vicious circle of discrimination, harassment, and violence from the broader society. It is concluded from the study that due to complex and debatable nature of the issue and the discriminative behavior of society toward transgender leads towards their sexual victimization, stigma, sexual abuse and violence. It is recommended that that the existing laws and policies regarding physical and sexual violence against transgender may be reassessed and to take concrete policy measures to ensure the mainstreaming of transgender in society.

"How does our minds connect to dissatisfaction in relationship with others and the mindset that arises at a result hereof a connection?" is a question that needs an answer. The researchers aimed to survey university students. Examining the interplay between anxiety, mental wellness, and happiness, this research used an overall correlational methodology. Three hundred individuals, comprising both undergraduates and graduates, were selected from a variety of schools using a purposive sampling approach. The collected data was sorted and evaluated using SPSS (26). There was a negative link between interacting anxiety and both cognitive health and life happiness, according to the findings of the correlational analysis. On the other side, living a fulfilled life was positively correlated with psychological well-being. Anxiety about social interactions and overall pleasure are both influenced by an individual's mental health, according to model-wise regression with lines analysis.

Social media influence is a rapidly developing market in which influencers face unique challenges linked to their cultural context. The development of digital platforms in Pakistan has enabled influencers to endorse products and advocate for them. This study investigated the experiences and challenges of social media influencers in Pakistan. Using a qualitative research approach, semi-structured interviews were conducted with N= 8 Instagram influencers who each have over 10,000 followers. Interpretative Phenomenological Analysis (IPA) was employed to analyze the collected data. Five superordinate themes emerged, including identity shaping, concerns, growth and resilience, challenges, and coping strategies. The findings indicate that while influencers experience a sense of self-identity construction and financial security, women express greater concern regarding appearance and prospects than their male counterparts do. The findings of this study highlight the need for increased awareness and support for social media influencers, particularly in culturally conservative countries such as Pakistan.

The paper explores Lahore's rapid urbanization and its effects on social cohesion and sustainability. Nearly 38% of Pakistan's population lives in cities, urban expansion has led to overcrowding, inadequate infrastructure, and declining living conditions. This study categorizes Lahore's urban forms based on physical traits like street layout and building density, analyzing their influence on residents' lifestyles and sustainability. The research highlights how Lahore's development has created isolated neighborhoods, reduced social interactions, and weakened social capital. It emphasizes the need for planners to create inclusive, community-driven spaces. By classifying different urban typologies and assessing their spatial, social, and economic characteristics, the study examines their impact on community sustainability. It focuses on the connection between urban planning and social cohesion, offering insights for future urban policies. Ultimately, the research aims to promote a more integrated and sustainable urban environment in Lahore, ensuring better living conditions and stronger community ties.