Education plays a crucial role in social mobility by providing individuals with the tools to access better economic opportunities and improved social status. This paper explores the impact of educational attainment on social mobility, highlighting how it empowers individuals and bridges social classes. Through a literature review, the study establishes a direct link between education and upward mobility, particularly for disadvantaged groups. It examines formal, informal, and lifelong learning and their influence on raising living standards. The research investigates barriers to quality education economic, social, and political and how they perpetuate social inequality. Using both qualitative and quantitative methods, the study demonstrates that education is a key driver of economic and social transformation. It emphasizes the need to improve educational access, especially in underserved communities, to promote social mobility and overall societal welfare. The paper offers policy recommendations to reduce educational disparities and support lifelong learning for all social groups.

The media has played a significant role in shaping national identity, a subject of growing interest globally and, more specifically, in Pakistan, where it has actively influenced public perceptions of the nation’s identity and its position in the world. This paper seeks to explore the construction of national identity in Pakistan and how various forms of media ranging from state-controlled traditional outlets to social media platforms have constituted and transformed Pakistan as both a space for and a component of what is recognized as national identity. In constructing the ‘image’ of Pakistan after independence, the media particularly state media was instrumental in promoting a unified Muslim identity in South Asia. In contemporary times, however, the proliferation of private and social media has diversified these narratives, resulting in a fractured yet dynamic national identity.

As with all other spheres, including the area of healthcare and economics, artificial intelligence is proving yet another disruptor to social sciences. We discuss the problem of the changing role of social science disciplines in the world of AI dominance in this blog. The post goes into detail as to indicate where the future might take social scientists in a world surrounded by intelligent machines in areas involving changing research approaches, ethics and new methods of data analysis.

This paper will analyze the progress and the failure of Pakistan to implement the UN Convention on the Rights of Persons with Disabilities (CRPD) within the period of 2015 to 2024. In 2011, Pakistan ratified the CRPD and did some federal and provincial changes in laws to foster inclusion and rights of persons with disabilities. Despite these formal promises, difficulties still lie ahead in the interpretation of laws and policies into effective educational, employment access and social engagement outcomes. The study uses a qualitative, descriptive-analytical approach and relies on secondary data, such as, official reports, laws, and scholarly materials. Based on Capability Approach and State Capacity Theory, used to connect institutional capacity with the actual inclusion outcomes. The study will also help in giving a comprehensive review of the legal reform, policy measures, and institutional initiatives, during 2015-2024 in Pakistan in order to adhere to the international disability rights provisions.

The paper discusses how discounting via social media impacts impulsive purchase behavior and brand loyalty among generation Z consumers, based on the statistical analysis of the data involving 353 participants, flash sales and promotional codes mostly produce new transactions but they develop the relationships between the consumers and the brand on a transactional, price-sensitive scale, rather than a lasting affective one. One interesting observation establishes social evidence especially through influencer recommendation as the dominant force behind brand trust at temporary promotional stages. The factual data indicate that discounting alone cannot serve to maintain long term retention but rather companies need to introduce plausible social evidence to move consumers away towards short term reactions and long-term compliance. These are the findings that give strategic advice to marketers working in the competitive social commerce environment.