In the online environment, social media metrics offer a credible basis of customer feedback in anticipating the firm performance. This study verifies the association of social media metrics of Face-book and Twitter to financial market performance. Data were collected from official Facebook pages and Twitter accounts of 3 fast-food companies over the time period of 6 months. Then established multiple metrics for respective social media platforms and develop outcomes using Vector Autoregressive time series models to evaluate the instantaneous and continuing relationship between social media metrics and financial market performance of the firms in terms of unusual returns and idiosyncratic risk. Results indicated that FB metrics are significant leading indicators of firm equity value. However, Twitter metrics, have a weaker relationship with firm value as compared to FB metrics. Collectively, current research extends new visions for organizational top executives and investors concerning organizational equity valuation and the social media power transformation.

This research analyzes the soft power and cultural diplomacy of the Kingdom of Saudi Arabia. Over the years, the Kingdom has been using its cultural diplomacy as an instrument of foreign policy for the promotion of its soft power at regional and global level. The analysis suggest the use of soft power and cultural diplomacy are part of Kingdom’s foreign policy, bringing a wider gesture of aptness and goodwill. In this sense, the study of cultural diplomacy allows the understanding of new concepts and ideas of international insertion, with the participation of higher education institutions, research centers, government agencies and non-governmental organizations. King Abdullah has pioneered this initiative of soft power projection of the Kingdom through cultural diplomacy. The study revolves around the era of King Abdullah (2005-2015) while significant reinforcement of this policy is undertaken by King Salman and Crown Prince Mohammad Bin Salman (MBS).

The current research investigated authentic leadership and organization citizenship behavior relationship in the presence of mediator corporate social responsibility in services organizations of Pakistan. Data from the respondents were gathered through structured questionnaire. The instrument validity and reliability were ensured. A total of 220 respondents participate in the study. Participants were informed about the aim of the study. Based on regression and mediation analysis, it was found that authentic leadership was significantly related with organization citizenship behavior. We also found that corporate social responsibility partially mediates authentic leadership and organization citizenship behavior. It was concluded that managers should treat their employees fairly as a result their citizenship behavior towards organization will increase which lead to overall organization performance.

A social documentary of Dreiser's milieu and own life, Sister Carrie (1900) portrays American women from multiple angles. As a genuine criticism of debased American values, the text describes women's social, personal, sexual, marital, and economic sides of contemporary American women through Carrie. Having a poor critical reception in the 1910s, the novel was rediscovered worldwide with new vigor since the mid-20th-century for its potent feminist message. Like in other countries, its importance has been felt Pakistani academia, where it is psychologically preparing the emerging woman for the forthcoming SocialDarwinist challenges. This study rediscovers Sister Carrie through the lenses of New Historicism, Historical Reception, and Feminism: why Dreiser wrote it; how the public/critics received it; how it contributed a change to the women's position; and how it could strengthen women's role in Pakistan.

Despite the growing concern regarding the hazardous effects of tobacco by the international community, tobacco farming still prevails worldwide. This study was planned to explore how the rural farmers perceive the significance of tobacco farming in term of its social impacts on the farming community in district Mardan, Khyber Pakhtunkhwa province of Pakistan. Tobacco farming was taken as independent variables and its social impacts on the farmers were selected as the outcome variable. The social impact variable was operationalized with sub-variables as income, social status, expanding kin relationships, labor opportunity, and linkages with people of different social background. Data were collected from 144 tobacco growers through structured questionnaire and analyzed through correlation and regression models. The study concluded that tobacco farming brings about positive impacts on the social status of the farming community by increasing their income, elevates their social status, expands kin relationships, and provides labor opportunity to the farmers.

Higher education institutions, in the knowledge economy, have a significant role in encouraging innovation and ultimately accelerating economic growth by the creation and transfer of knowledge. This study concentrates on the construct of knowledge entrepreneurship in higher education institutions of the public and private sectors in Pakistan. It highlights the competencies required to enhance knowledge entrepreneurship in presence of an encouraging organizational climate. Using the dynamic capability theory, this study theorizes the essential role of Personal, Professional and social competencies of faculty members in Higher education institutions in creating and disseminating various forms of knowledge while the organization maintains support, encouragement, leadership and the vision to accomplish the same. Implications and areas for future research are highlighted for further expansion in literature.

Tolerance, peace and social cohesion are the most significant and substantial values of society. In the scenario of Pakistan, the existence of above-mentioned values are prominently correlated with each other. The aim of this study was to assess the need of training program to counter the negative effects regarding the existing level of tolerance, peace and social cohesion among university students. Population of this study was consisted of Government College University Faisalabad. A questionnaire was used to collect the quantitative. 280 students were selected by using purposive sampling technique. Descriptive statistics and inferential statistical test were applied to assess the difference between their opinions. The findings of study demonstrated low level of tolerance, peace and social cohesion among university students and identified various factors affecting low level of tolerance, peace and social cohesion among university students.

Social capital is a significant resource for Small and Medium-sized firms. Social Capital resources generate assets for firms which in turn contributes towards the performance of firms. The paper analyzes the relationship of Social Capital with SMEs Performance operating in Sindh. Research has investigated the impact of the personal, professional, associative, and institutional network towards performance. To attain the purpose of the paper, the data was gathered using a questionnaire from 395 entrepreneurs of SMEs of Sindh Province. The regression and correlation techniques are employed to evaluate the relationship and to investigate the hypothesis. Results revealed a significant relationship between Social Capital and Firms performance

This research work is to explore the role, status and perception of female education with respect to a budgetary change in District Peshawar. Education changes people leadership and makes them live with flexibility. The objectives were (i) To find the perception of female education regarding socio economic status (ii) to know the role of women as mother, wife and daughter, is to be assessed. The research study was restricted to Peshawar. For the administration of the study tool, a random sampling technique was used. A simple random sample, of 240 participants, of Peshawar District was chosen randomly. The main findings of the study included: (1) Somewhere between 5,001 and 10,000 Rs, wages of a mind sweeping number of respondents were consistent. In all cases, most respondents earned different settlement wells to Rs.5000; (2) the mostly respondents ensured criticality for the female as the directorate deals with budgetary problems and personality

The use of web-based technologies and social media to enhance student-teacher communication is a growing trend in education in recent times. After the COVID 19 pandemic, the worldwide network has been widely used and the infrastructure for information quickly developed. This study aims to explore the perceptions of teachers and students about the use of web and social media during the COVID-19 pandemic at postgraduate level. Firstly, this study employs a questionnaire to examine student perception about uses of web-based technologies and social media. Data were collected from 500 students from different departments at the universities. Secondly, semi-structured interviews were conducted with 10 teachers. The findings indicate that the social media are revolutionizing communication systems and are helpful in on-line classes, with collaborative work and research coordination during the COVID-19 pandemic. This study recommended extensive use of webs and social media for efficient communication between teachers and students.