Today, technological advancement has largely altered human existence and has turned this globe more interdependent. In this development, means of communication play a substantial role in promoting peace, harmony, and interaction among multi-cultural societies and discouraging notions of conflict and animosity. Communication is the carrier of culture; it is the key of any relationship, be it interpersonal or intrapersonal. Without communication, no dialogue is possible. Social media, being the cheapest source of communication, is considered only a reliable and effective way of universal interaction, which is tremendous for a peaceful global relation. Social media, along with its approaches, has helped prevent conflict and has helped link people with the world. It breaks the communication barriers and opens opportunities for a peaceful international connection. Its proliferation has served as a bridge between the states and cross-cultures. Moreover, it promotes education, awareness, and a sense of belonging among people and sensitizes them about adverse repercussions of war, terrorism, climate degradation, and cultivates positivity to reserve the amity sphere. This research attempts to analyze social media as an effective tool to bring peace and harmony in the world and can help prevent an environment of animosity and conflict.

People with some digital literacy using social media seem more inclined to transformational leadership style and simultaneously, dislike and avoid a preference for the transactional type of leaders. The reason is that TRF is based on high connectivity between leader and followers, while TRS runs on the documented rules and regulations without any continuous change so subordinates are given guidelines once and no need of constant communication. This study investigates the existence of these links among the Faculty members of universities in D.I.Khan, Khyber Pakhtunkhwa, Pakistan. The objective is to statistically measure the nature and strength of the hypothesized links among educated citizens. The statistical results are supportive at the level of positive and negative relations; however, the readings from connections show varying statistics regarding the power of the links. The simultaneous existence of both positive and negative impacts of SM has been well established with huge statistical scores. Further, the demographic impacts have also been verified from the field study. The findings contain a package of guidelines for the concerned people to focus on their SM and TRF to get more effective results from the connections.

Social intelligence has increasingly caught the attention of researchers and scholars in the present times. This research aims at exploring difference in social intelligence mean of male and female university students. Secondly, it explores the effect of age and locality on social intelligence through cross-sectional research design. Data were collected from all (150) students enrolled in semester 8 and 4 BS education course in four public sector universities of Khyber Pakhtunkhwa (KP). 71 were female whereas 79 were male in the sample. Data were analysed based on ANOVA test and independent sample t-test through SPSS. The study found no significant difference on gender and locality. But there was a significant relationship related to age. The findings of this study demonstrated that social intelligence increases with age.

In the online environment, social media metrics offer a credible basis of customer feedback in anticipating the firm performance. This study verifies the association of social media metrics of Face-book and Twitter to financial market performance. Data were collected from official Facebook pages and Twitter accounts of 3 fast-food companies over the time period of 6 months. Then established multiple metrics for respective social media platforms and develop outcomes using Vector Autoregressive time series models to evaluate the instantaneous and continuing relationship between social media metrics and financial market performance of the firms in terms of unusual returns and idiosyncratic risk. Results indicated that FB metrics are significant leading indicators of firm equity value. However, Twitter metrics, have a weaker relationship with firm value as compared to FB metrics. Collectively, current research extends new visions for organizational top executives and investors concerning organizational equity valuation and the social media power transformation.

This research analyzes the soft power and cultural diplomacy of the Kingdom of Saudi Arabia. Over the years, the Kingdom has been using its cultural diplomacy as an instrument of foreign policy for the promotion of its soft power at regional and global level. The analysis suggest the use of soft power and cultural diplomacy are part of Kingdom’s foreign policy, bringing a wider gesture of aptness and goodwill. In this sense, the study of cultural diplomacy allows the understanding of new concepts and ideas of international insertion, with the participation of higher education institutions, research centers, government agencies and non-governmental organizations. King Abdullah has pioneered this initiative of soft power projection of the Kingdom through cultural diplomacy. The study revolves around the era of King Abdullah (2005-2015) while significant reinforcement of this policy is undertaken by King Salman and Crown Prince Mohammad Bin Salman (MBS).

The current research investigated authentic leadership and organization citizenship behavior relationship in the presence of mediator corporate social responsibility in services organizations of Pakistan. Data from the respondents were gathered through structured questionnaire. The instrument validity and reliability were ensured. A total of 220 respondents participate in the study. Participants were informed about the aim of the study. Based on regression and mediation analysis, it was found that authentic leadership was significantly related with organization citizenship behavior. We also found that corporate social responsibility partially mediates authentic leadership and organization citizenship behavior. It was concluded that managers should treat their employees fairly as a result their citizenship behavior towards organization will increase which lead to overall organization performance.

Modern innovation in communication has changed patterns of socializing. Advance forms of communication are paving ways for people to convey their ideologies to others. This study attempts to analyze the role of social media in strengthening democracy in Pakistan and highlights the importance of media in democratic states by an extensive review of the literature. The core concern of the study was to observe how mass media contributes to the socialization of democracy. Quantitative research methodology opted, and research findings concluded that social media advocates the public on general political issues that increase the political efficacy and resulting in more political participation in Pakistan. Web 2.0 platforms such as Twitter and Facebook provide new opportunities to create a political environment in Pakistan. In the presence of these platforms, a bridge is developed between the citizens for strengthening a strong democratic setup.

A social documentary of Dreiser's milieu and own life, Sister Carrie (1900) portrays American women from multiple angles. As a genuine criticism of debased American values, the text describes women's social, personal, sexual, marital, and economic sides of contemporary American women through Carrie. Having a poor critical reception in the 1910s, the novel was rediscovered worldwide with new vigor since the mid-20th-century for its potent feminist message. Like in other countries, its importance has been felt Pakistani academia, where it is psychologically preparing the emerging woman for the forthcoming SocialDarwinist challenges. This study rediscovers Sister Carrie through the lenses of New Historicism, Historical Reception, and Feminism: why Dreiser wrote it; how the public/critics received it; how it contributed a change to the women's position; and how it could strengthen women's role in Pakistan.

Based on social identity approach, present research intends to investigate the impact of identity-based leadership on employee engagement, through the mediating role of employee core-self evaluations. Confirmatory factor analysis (CFA) was employed to demonstrate the validity and reliability of the measurement model. Structural equation modeling (SEM) was employed to test the hypothesized model. The proposed model was supported empirically by data collected from 327 employees who work in the telecom sector of Pakistan. The result indicated that employees Core selfevaluations act as a mediator between four dimensions of identity leadership and employee engagement. Identity-based leadership also showed a direct positive relationship with employee engagement.

Despite the growing concern regarding the hazardous effects of tobacco by the international community, tobacco farming still prevails worldwide. This study was planned to explore how the rural farmers perceive the significance of tobacco farming in term of its social impacts on the farming community in district Mardan, Khyber Pakhtunkhwa province of Pakistan. Tobacco farming was taken as independent variables and its social impacts on the farmers were selected as the outcome variable. The social impact variable was operationalized with sub-variables as income, social status, expanding kin relationships, labor opportunity, and linkages with people of different social background. Data were collected from 144 tobacco growers through structured questionnaire and analyzed through correlation and regression models. The study concluded that tobacco farming brings about positive impacts on the social status of the farming community by increasing their income, elevates their social status, expands kin relationships, and provides labor opportunity to the farmers.