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Volume-X

, Issue-IV

(FALL 2025)

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01 - A Study of Islamic Thought in the Perspective of the Islamic Concept of Tawhid:

http://dx.doi.org/10.31703/gssr.2025(X-IV).01
10.31703/gssr.2025(X-IV).01      Published : Dec 2025

Abstract

    The role of language cannot be ignored in any sphere of human life. It is language itself which makes certain ideas, thoughts and concepts absolute and universal. The concept of Tawhid is unique, absolute, fundamental and highly significant in Islam. It works in the Islamic faith as a spirit in human body. The study highlights the deep influence of highly esteemed Islamic concept of Tawhid on the ... Details

    Islamic Thought, Linguistic Orientation, Perspective, Tawhid

    (1) Muhammad Abdullah
    Associate Professor & HoD, Department of English Linguistics and Literature, Riphah International University, Islamabad, Pakistan.
    (2) Marrium Sayyed
    Lecturer of English (VF), Department of English Linguistics and Literature, Riphah International University, Islamabad, Pakistan.
    (3) Atia Anwar Zoon
    Assistant Professor & HoD, Department of English, Federal Urdu University of Arts, Science & Technology (FUUAST), Islamabad, Pakistan.
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02 - Customer Experience Drivers and Behavioral Responses in Pakistan’s Retail S

http://dx.doi.org/10.31703/gssr.2025(X-IV).02
10.31703/gssr.2025(X-IV).02      Published : Dec 2025

Abstract

    Supermarket industry in Pakistan is growing at a fast pace, technology-driven retail experiences regarding customer reactions in emerging-market contexts is not verified. This research examines effects of technological improvement on behavioral outcomes. Based on technology acceptance model and stimulus organism response viewpoint, study uses a cross-sectional survey of 226 customers in Pakistan s... Details

    Technology Driven, Technology Acceptance Model, Behavior

    (1) Ghulam Haider
    Associate Professor, Department of Higher Education, Government of Punjab, Pakistan.
    (2) Liaqut Ali
    Professor, Department of Business Administration, Air University, Islamabad, Pakistan.
    (3) Mehtab Babar
    PhD Scholar, Department of Business Administration, Air University, Islamabad, Pakistan.
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03 - Content Themes in PEMRA Complaints: A Cognitive Dissonance Perspective

http://dx.doi.org/10.31703/gssr.2025(X-IV).03
10.31703/gssr.2025(X-IV).03      Published : Dec 2025

Abstract

    Pakistan has one of the most active media landscapes in South Asia, but not everyone feels comfortable consuming it; therefore resort to complaining about its content. The study examines the PEMRA complaints through the theoretical lens of cognitive dissonance theory. It’s based on a quantitative content analysis, founded on a descriptive study method. It aims to explore the dominant themes ... Details

    PEMRA Complaints, Cognitive Dissonance, Sociocultural Themes, Media Ethics, Vulgarity in Media Content

    (1) Fatima Khalid
    MS scholar, Riphah Institute of Media Sciences, Riphah International University, Islamabad, Pakistan.
    (2) Muhammad Sabhi Ul Hussain Warsi
    BSc, Department of Mass Communication, National University of Sciences and Technology, Islamabad, Pakistan.
    (3) Sarmad Iqbal
    BSc, Department of Mass Communication, National University of Sciences and Technology, Islamabad, Pakistan.
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04 - Grok and Public Trust: A Study of Algorithmic Authority in the 2025 Pakistan-Ind

http://dx.doi.org/10.31703/gssr.2025(X-IV).04
10.31703/gssr.2025(X-IV).04      Published : Dec 2025

Abstract

    This study explores public trust in Grok, an AI fact-checking tool on X (Twitter), during the 2025 Pakistan-India war. Using Media Dependency Theory, it examines how Grok shaped trust, fact-checking behavior, and perceptions of journalistic authority. A mixed-methods survey of 380 respondents measured trust, dependency, and views on AI’s role in crisis reporting. Findings show moderately hig... Details

    Artificial Intelligence, Grok, Public Trust in AI, Journalism, Crisis Communication, Media Dependency Theory, Fact-Checking, Misinformation.

    (1) Tayyaba Paracha
    MS Scholar, Department of Media Studies, Riphah International University, Islamabad, Punjab, Pakistan.
    (2) Waqas Amjad
    MS, Information Security, National University of Sciences & Techonology (NUST), Islamabad, Pakistan.
    (3) Qasim Ali Shah
    PhD, Department of Developmental Sciences, COMSATS University, Islamabad, Pakistan.
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